Fore Coffee

Fore Coffee is a prominent coffee brand in Indonesia, known for its unique beverages such as Aren Latte and Pandan Latte. The company operates over 120 stores across 28 cities in Indonesia, catering primarily to millennials who seek innovative and high-quality coffee experiences. Fore Coffee launched its first store in Jakarta in 2018, along with a mobile application that has since garnered 1.8 million users. The business model revolves around both physical retail locations and a robust digital presence, allowing customers to order coffee through its app. In 2020, Fore Coffee introduced a new product line called FOREveryone 1L, expanding its offerings to larger volume coffee products. Additionally, the company ventured into the food category with the launch of Fore Deli in 2021. Fore Coffee generates revenue through direct sales at its stores, online orders via its app, and special collaborations for exclusive seasonal menus. The company emphasizes values such as agility, collaboration, and integrity, which are integral to its operations and growth strategy.

Keywords: Indonesian coffee brand, Aren Latte, Pandan Latte, millennials, mobile application, FOREveryone 1L, Fore Deli, retail locations, digital presence, exclusive collaborations.