COMPANY PROFILE

Fora

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Luxury travel agency offering personalized travel planning services

New York City, United StatesFounded 2021eCommerce & Marketplaces

Valuation $1–2.5B Last recorded · 2026

Revenue $1–10M Latest reported FY

Headcount 5–10k Current team size

Total funding $100–500M Disclosed equity funding

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About Fora

ForaTravel.com is a startup that operates in the travel industry, providing personalized travel planning services. The company's business model revolves around the use of Fora Advisors, who are essentially travel agents with a twist. These advisors work closely with clients to understand their vacation needs and handle all travel arrangements, from booking hotels to planning honeymoons.

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The company's target market includes individuals and families seeking a hassle-free travel experience. ForaTravel.com's unique selling proposition lies in its attention to detail and personalized service, as evidenced by the glowing testimonials from satisfied clients. The company's advisors are praised for their professionalism, knowledge, and ability to deliver a seamless travel experience.

ForaTravel.com generates revenue through the sale, planning, and booking of trips. The company handles all commission payments, allowing its advisors to focus on providing top-notch service to clients. Additionally, Fora Advisors have access to the company's training resources, including best-in-class technology and in-house destination expertise. This ensures that they are well-equipped to meet the diverse needs of their clients.

In summary, ForaTravel.com is a customer-centric travel planning startup that leverages the expertise of its advisors to deliver personalized and hassle-free travel experiences. The company operates in a lucrative market and has a solid business model that generates revenue through the sale, planning, and booking of trips.

Source: Dealroom company data

At a glance

Status: Operational
Founded: 2021
Headquarters: New York City, United States
Employees: 5,156
Open positions: 23
Dealroom signal: 94.7/100
Industry: Travel
Sub-industry: Online Travel Agency
Sector: eCommerce & Marketplaces, Luxury, horizontal marketplaces
Business model: Marketplace & ecommerce
Client focus: b2c
Investment activity: 1 company, latest Aug 2025
Capital deployed: —
Preferred round: ACQUISITION
Links: Website LinkedIn

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News, research, reports and resources connected to this company by Dealroom

Funding history

4 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
SERIES COther financing	Apr 2025	$40M	$160M	Heartcore Capital · Forerunner · Insight Partners · Thrive Capital	↗
SERIES BOther financing	Jan 2023	$20M	$80M	Undisclosed	—

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Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

Year	Revenue	Growth
2026
2025
2024
2023
2022		—

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Growth signals

Fora website traffic

Latest recorded traffic for Fora is 800K monthly website visits, down 38.5% over the last three months. Fora's team grew 28.2% over the past year.

Latest monthly visits800K 3-month web change-38.5% 1-year team growth+28.2%

Monthly website visitsOct 2022–Jul 2026

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Open positions

Openings linked to this company in Dealroom

Founding Account Manager, Advisor Services & Loyalty New York CityNew York, New York, United States, Northern America, Americas · Sales · Sep 6, 2026 Senior Data Scientist, Product AnalyticsNew York, NY · Data Science & Engineering · Sep 6, 2026 Senior Data Scientist, Marketing ScienceNew York, NY · Data Science & Engineering · Sep 5, 2026 Head of Performance Creative Strategy New York CityNew York, New York, United States, Northern America, Americas · Design · Sep 3, 2026 Founding Account Manager, Advisor Services & LoyaltyNew York, NY · Sales · Sep 2, 2026 Trust & Safety Operations Lead New York CityNew York, New York, United States, Northern America, Americas · Other · Aug 28, 2026 Senior Lifecycle Marketer New York CityNew York, New York, United States, Northern America, Americas · Marketing & Communication · Aug 28, 2026 Senior In-House Travel AdvisorNew York, NY · Other · Aug 25, 2026

8 distinct openings shownExplore hiring signals →

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