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Footway

eCommerce & Marketplaces · Stockholm, Sweden · Founded 2011 · IPO 2015

Footway is an online shoe retailer. Footway was founded in 2010 by Daniel Mülbach and Sara Wimmercrantz. The company went public in July 2015

Valuation $43M
Revenue $54M

Talent graph

Footway's talent

Book a demo to see the people
Employees mapped 44 incl. 2 AI specialists
Founders Hidden — book a demo/100 quality score
Key operators 10 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

2 investors on Footway's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Series A 2 investors entered at this stage

Global footprint

Where Footway has talent and traffic

Workforce by country
5 countries with
team presence
🇸🇪 Sweden85.5%
🇺🇸 United States3.6%
🇧🇩 Bangladesh3.6%
🇮🇳 India3.6%
🇩🇪 Germany3.6%
5 countries shown
Web traffic by country
1.7K monthly visits
across markets
🇸🇪 Sweden100%
Top 1 markets shown

Capital deployed

Footway's 3 investments and acquisitions.

Every disclosed deal where Footway appeared as a backer or acquirer, 2015–2022. Toggle between venture rounds, M&A, or both. The map below is grouped by the target company's sector — the colored pill on each chip is the round type.

Portfolio analysis

3 deals across Footway's capital deployment.

Where the deals concentrate by sector, stage, and decade.

By sectorCount
    By stageCount
      By periodCount

        02 · Portfolio market map

        Footway's portfolio, mapped.

        Each chip is one company. Pill colour shows round type — green for Seed, blue for Series A, purple for B/C+, pink for late-stage, amber for M&A. Bigger sectors keep their full list behind “+ N more”.

        Stage
        Period
        3 of 3 deals

        Market sentiment

        What the market is saying about Footway

        An AI-synthesized read of the highest-engagement posts about Footway on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

        Reading the room on X — pulling top posts and synthesizing themes…

        Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

        See Footway on the full Dealroom platform

        Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.