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Footway

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Footway is an online shoe retailer. Footway was founded in 2010 by Daniel Mülbach and Sara Wimmercrantz. The company went public in July 2015

Stockholm, SwedenFounded 2011eCommerce & Marketplaces
Valuation $43M Market cap · 2026
Revenue $54M Latest reported FY

At a glance

Status
Listed
Founded
2011
Headquarters
Stockholm, Sweden
Listing
IPO 2015
Sector
eCommerce & Marketplaces
Power Law
Thoroughbred$100M+ revenue

Knowledge graph

News, research, reports and resources connected to this company by Dealroom

Investors

2 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A2 investors entered at this stage

Talent

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Employees mapped 44 incl. 2 AI specialists
Founders Hidden — book a demo/100 quality score
Key operators 10 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
5 countries with
team presence
🇸🇪 Sweden85.5%
🇺🇸 United States3.6%
🇧🇩 Bangladesh3.6%
🇮🇳 India3.6%
🇩🇪 Germany3.6%
5 countries shown
Web traffic by country
1.7K monthly visits
across markets
🇸🇪 Sweden100%
Top 1 markets shown

Investments and acquisitions

Disclosed deals where Footway was the backer or acquirer, 2015–2022. Toggle between venture rounds, M&A, or both. The map below is grouped by the target company's sector — the colored pill on each chip is the round type.

Portfolio analysis

3 deals across Footway's capital deployment.

Where the deals concentrate by sector, stage, and decade.

By sectorCount
    By stageCount
      By periodCount

        Footway's portfolio, mapped.

        Stage
        Period
        3 of 3 deals

        Market sentiment

        Posts on X, past 7 days

        An AI-synthesised read of the highest-engagement posts about Footway on X, ranked by likes and reposts, corporate channels excluded.

        Reading the room on X — pulling top posts and synthesizing themes…

        Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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