Foodtrader.com
Foodtradercom, a large and comprehensive business-to-business marketplace for the food and agriculture industries
About Foodtrader.com
Foodtrader.com operates as an online business-to-business marketplace focused on the food and agriculture industry. The company was originally founded in 1997 by brothers Frank and Luis Tomasino, who drew on their experience from their 1990s food trading company, General Brands International, Inc., which imported spices, grains, and produce. Their background in international trade, sourcing products from regions like India, China, and Latin America for North American markets, highlighted the need for a centralized online trading platform.
The initial venture was ahead of its time, but the concept was revitalized and the platform was re-launched on December 31, 2022. The relaunch was spurred by the increased global reliance on online marketplaces during the COVID-19 pandemic. The platform is managed by Tomasino Farms, Inc., which was established by the brothers in 2016 and serves as a link between exporters, shippers, and North American buyers. Frank Tomasino also founded AmRock Financial LLC, a trade finance and credit insurance provider, while Luis Tomasino established Land Trek Costa Rica SA to source tropical products. This collective experience in trade, finance, and logistics underpins the platform's operations.
Foodtrader.com provides eProcurement solutions for a range of clients, from new growers and agents to established buyers and shippers. The business model centers on facilitating trades through its online platform, offering services for clearing excess inventory, managing reverse auctions for requests for quotes (RFQs), and providing logistical support. Core services include trade security, trade funding, credit insurance, claim assistance, as well as transportation and inspection assistance. The platform aims to provide a more direct and secure trading experience for businesses in the wholesale food and agriculture sector.
Source: Dealroom company dataAt a glance
- Status
- Acquired
- Founded
- 1997
- Headquarters
- United States
- Open positions
- None listed
- Dealroom signal
- 17.0/100
- Industry
- Food
- Sub-industry
- AgriTech
- Sector
- eCommerce & Marketplaces, Auction, B2b Online Marketplace, Hard Tech
- Business model
- Marketplace & ecommerce
- Client focus
- b2b
- Links
- Website
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITION✓Exit | Apr 2001 | $0 | — | Undisclosed | — |
| SERIES B✓Equity / VC | Oct 2000 | $15M | $60M | Undisclosed | — |
Growth signals
Latest recorded traffic for Foodtrader.com is 140 monthly website visits.
Similar companies
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A3 investors entered at this stage
- NPNew River Capital Partners
Rabobank
Allen & Company
Source: Dealroom Talent Intelligence.
Global footprint
Market sentiment
An AI-synthesised read of the highest-engagement posts about Foodtrader.com on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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