Product Reports Resources Pricing Login Book a demo
COMPANY PROFILE

Foodtrader.com

Explore full profile

Foodtradercom, a large and comprehensive business-to-business marketplace for the food and agriculture industries

United StatesFounded 1997eCommerce & Marketplaces
Valuation $50–100M Last recorded · 2000
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Foodtrader.com and the history behind them.

About Foodtrader.com

Foodtrader.com operates as an online business-to-business marketplace focused on the food and agriculture industry. The company was originally founded in 1997 by brothers Frank and Luis Tomasino, who drew on their experience from their 1990s food trading company, General Brands International, Inc., which imported spices, grains, and produce. Their background in international trade, sourcing products from regions like India, China, and Latin America for North American markets, highlighted the need for a centralized online trading platform.

The initial venture was ahead of its time, but the concept was revitalized and the platform was re-launched on December 31, 2022. The relaunch was spurred by the increased global reliance on online marketplaces during the COVID-19 pandemic. The platform is managed by Tomasino Farms, Inc., which was established by the brothers in 2016 and serves as a link between exporters, shippers, and North American buyers. Frank Tomasino also founded AmRock Financial LLC, a trade finance and credit insurance provider, while Luis Tomasino established Land Trek Costa Rica SA to source tropical products. This collective experience in trade, finance, and logistics underpins the platform's operations.

Foodtrader.com provides eProcurement solutions for a range of clients, from new growers and agents to established buyers and shippers. The business model centers on facilitating trades through its online platform, offering services for clearing excess inventory, managing reverse auctions for requests for quotes (RFQs), and providing logistical support. Core services include trade security, trade funding, credit insurance, claim assistance, as well as transportation and inspection assistance. The platform aims to provide a more direct and secure trading experience for businesses in the wholesale food and agriculture sector.

Source: Dealroom company data

At a glance

Status
Acquired
Founded
1997
Headquarters
United States
Open positions
None listed
Dealroom signal
17.0/100
Industry
Food
Sub-industry
AgriTech
Sector
eCommerce & Marketplaces, Auction, B2b Online Marketplace, Hard Tech
Business model
Marketplace & ecommerce
Client focus
b2b
Links
Website

Funding history

4 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
ACQUISITION✓Exit Apr 2001 $0 — Undisclosed —
SERIES B✓Equity / VC Oct 2000 $15M $60M Undisclosed —
Showing the latest 2 of 4 recorded eventsBook a demo for the full funding history →

Growth signals

Foodtrader.com website traffic

Latest recorded traffic for Foodtrader.com is 140 monthly website visits.

Latest monthly visits140
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

3 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A3 investors entered at this stage

Founders Hidden — book a demo/100 quality score
Key operators Hidden — book a demo quality score
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
🇺🇸 United States HQ
Book a demo for the full country breakdown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Foodtrader.com on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See Foodtrader.com’s full profile on Dealroom

Request a free trial to see the complete deal history, financials, people graph and growth signals.

Takes under a minute. Already use Dealroom? Log in.