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Foodtastic

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A Quebec-based franchisor of multiple restaurant concepts

Montreal, CanadaFounded 2011eCommerce & Marketplaces
Valuation $250–500M Last recorded · 2018
Revenue $10–50M Latest reported FY
Headcount 100–500 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Foodtastic and the history behind them.

About Foodtastic

Foodtastic is a prominent player in the Canadian restaurant industry, specializing in restaurant franchising. Since its inception in 2016, the company has seen a significant increase in sales, jumping from $50 million to over $1 billion. This growth is largely attributed to Foodtastic's innovative approach to creating new restaurant concepts and acquiring established brands.

The company's portfolio boasts over 1,200 restaurants, including well-known chains such as Milestones, Second Cup, Pita Pit, La Belle et La Bœuf, and Rôtisseries Benny. Foodtastic's business model revolves around franchising these brands, allowing others to participate in their success. This strategy has resulted in a remarkable 30% annual growth rate for the company.

Foodtastic's target market is broad, catering to a wide range of customers seeking a memorable culinary experience. The company prides itself on its commitment to cultivating strong relationships with its franchisees and providing exceptional service to its customers.

The company's dynamic team of professionals is continually pushing boundaries to offer unique culinary experiences. This forward-thinking and creative approach has positioned Foodtastic as an industry leader, recognized for its dynamism, openness, collaboration, and transparency.

Foodtastic's revenue is generated through the franchising of its restaurant brands and the sales from its restaurants. The company's recent acquisition of Noodlebox is a testament to its ongoing expansion and commitment to diversifying its restaurant portfolio.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2011
Headquarters
Montreal, Canada
Employees
269
Open positions
22
Dealroom signal
43.9/100
Industry
Food
Sub-industry
Innovative Food
Sector
eCommerce & Marketplaces, Outside Tech
Business model
Marketplace & ecommerce
Client focus
b2c
Investment activity
8 companies, latest Jun 2026
Capital deployed
—
Preferred round
ACQUISITION

Funding history

3 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
DEBT✓Debt Dec 2022 $128M — National Bank of Canada · Royal Bank of Canada · Scotiabank · Canadian Western Bank ↗
GROWTH EQUITY NON VC✓Other financing Feb 2021 $50M — Restaurant Royalty Partners ↗
Showing the latest 2 of 3 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
2022
2021
2020 —
Company filings, research estimates and Dealroom dataBook a demo for the full financial model →

Growth signals

Foodtastic website traffic

Latest recorded traffic for Foodtastic is 10K monthly website visits, down 37.5% over the last three months. Foodtastic's team grew 8% over the past year.

Latest monthly visits10K 3-month web change-37.5% 1-year team growth+8%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investors

7 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series B and later7 investors entered at this stage

  • Restaurant Royalty Partners
  • National Bank of Canada
  • Royal Bank of Canada
  • Scotiabank
  • Canadian Western Bank
  • Toronto Dominion Bank Group
  • Business Development Bank of Canada
Team profiled 7 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
3 countries with
team presence
🇨🇦 Canada99%
🇺🇸 United States0.5%
🇮🇳 India0.5%
3 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Foodtastic on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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