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Foodsby

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Lunch delivery for office professionals

Minneapolis, United StatesFounded 2012Food
Valuation $0–100M Latest valuation · 2018
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Foodsby and the history behind them.

About Foodsby

Foodsby operates a food delivery marketplace specifically targeting the corporate lunch sector. Founded in Minneapolis in 2012 by Ben Cattoor and Parag Shah, the company was born from Cattoor's observation of inefficient, individual meal deliveries to his office. His background in finance and operations at companies like CHS Inc. and McGladrey & Pullen, combined with Shah's experience in founding multiple companies, provided the foundation for the venture. The core idea was to create a more efficient system by aggregating individual orders within large office buildings for a single, consolidated delivery by the restaurant itself.

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The business model centers on creating a logistical advantage for both restaurants and consumers in suburban and less-dense urban areas, markets often challenging for other delivery platforms. Foodsby partners with office buildings to become a recognized amenity, allowing employees to order lunch from a rotating selection of local and national restaurant partners via a web or mobile application. Revenue is generated through a flat, per-order delivery fee, which was $1.99 as of July 2019. This structure eliminates order minimums and tipping, providing an affordable and predictable cost for employees. For restaurants, the platform offers incremental revenue by allowing them to schedule large, single-drop deliveries during off-peak hours, making the process profitable and sustainable.

The service functions by having users place their orders by a set cutoff time, typically mid-morning. Foodsby then bundles all orders for a specific building and sends them to the restaurant, which performs one bulk delivery to a centralized pickup point within the building. Significant milestones include raising over $20 million in funding through multiple rounds, including a $5.9 million Series A and a $13.5 million Series B, which fueled expansion into numerous U.S. markets. By 2019, the company had grown to 150 employees and launched "Foodsby Meetings" to facilitate group ordering. In 2024, Foodsby was acquired by Fooda, a broader workplace food service company, a move intended to expand its platform nationwide and enhance service offerings for both companies' client bases.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2012
Headquarters
Minneapolis, United States
Employees
10
Open positions
None listed
Dealroom signal
62.3/100
Industry
Food
Sub-industry
Food Logistics & Delivery
Sector
Food, Delivery, Freemium
Client focus
b2c

Latest news

Press, funding announcements and product moves mentioning Foodsby.

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Funding history

3 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES BEquity / VC Aug 2018 $14M $54M Greycroft Partners
SERIES AEquity / VC Mar 2017 $5.9M $24M Undisclosed
Showing the latest 2 of 3 recorded eventsBook a demo for the full funding history →

Growth signals

Foodsby website traffic

Latest recorded traffic for Foodsby is 140K monthly website visits, up 16.7% over the last three months. Foodsby's team declined 9.1% over the past year.

Latest monthly visits140K 3-month web change+16.7% 1-year team growth-9.1%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

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Investors

2 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A1 investor entered at this stage

Other known investors1 additional known investor

  • Brian Bispala
Team profiled 13 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
2 countries with
team presence
🇺🇸 United States88.9%
🇦🇺 Australia11.1%
2 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Foodsby on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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