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Foodsby
Lunch delivery for office professionals
About Foodsby
Foodsby operates a food delivery marketplace specifically targeting the corporate lunch sector. Founded in Minneapolis in 2012 by Ben Cattoor and Parag Shah, the company was born from Cattoor's observation of inefficient, individual meal deliveries to his office. His background in finance and operations at companies like CHS Inc. and McGladrey & Pullen, combined with Shah's experience in founding multiple companies, provided the foundation for the venture. The core idea was to create a more efficient system by aggregating individual orders within large office buildings for a single, consolidated delivery by the restaurant itself.
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The business model centers on creating a logistical advantage for both restaurants and consumers in suburban and less-dense urban areas, markets often challenging for other delivery platforms. Foodsby partners with office buildings to become a recognized amenity, allowing employees to order lunch from a rotating selection of local and national restaurant partners via a web or mobile application. Revenue is generated through a flat, per-order delivery fee, which was $1.99 as of July 2019. This structure eliminates order minimums and tipping, providing an affordable and predictable cost for employees. For restaurants, the platform offers incremental revenue by allowing them to schedule large, single-drop deliveries during off-peak hours, making the process profitable and sustainable.
The service functions by having users place their orders by a set cutoff time, typically mid-morning. Foodsby then bundles all orders for a specific building and sends them to the restaurant, which performs one bulk delivery to a centralized pickup point within the building. Significant milestones include raising over $20 million in funding through multiple rounds, including a $5.9 million Series A and a $13.5 million Series B, which fueled expansion into numerous U.S. markets. By 2019, the company had grown to 150 employees and launched "Foodsby Meetings" to facilitate group ordering. In 2024, Foodsby was acquired by Fooda, a broader workplace food service company, a move intended to expand its platform nationwide and enhance service offerings for both companies' client bases.
Latest news
Press, funding announcements and product moves mentioning Foodsby.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES B✓Equity / VC | Aug 2018 | $14M | $54M | Greycroft Partners | — |
| SERIES A✓Equity / VC | Mar 2017 | $5.9M | $24M | Undisclosed | — |
Growth signals
Latest recorded traffic for Foodsby is 140K monthly website visits, up 16.7% over the last three months. Foodsby's team declined 9.1% over the past year.
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Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A1 investor entered at this stage
Other known investors1 additional known investor
Brian Bispala
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Foodsby on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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