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Fond

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Our employee engagement platform helps companies increase employee happiness with recognition, rewards, perks and survey programs to maximize impact

San Francisco, United StatesFounded 2012Marketing
Valuation $25–50M Last recorded · 2016
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Fond and the history behind them.

About Fond

Originally established as AnyPerk in 2012 by co-founders Taro Fukuyama and Sunny Tsang, the company rebranded to Fond with a mission to help organizations build places where employees love to work. Fukuyama, who was the first Japanese individual accepted into the Y Combinator accelerator, drew inspiration from successful Japanese businesses that utilized rewards and perks to engage their workforce. This insight led to the creation of a platform aimed at improving employee retention by addressing engagement. Over its history, the company secured significant funding, including a Series A round totaling $20 million, to expand its offerings.

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Fond operates as a global Software-as-a-Service (SaaS) platform that consolidates employee rewards and recognition processes into a single, easy-to-use solution. The business model is centered on providing this platform to HR leaders and companies, enabling them to foster a culture of appreciation. The company makes money by selling subscriptions to its software, which serves enterprise clients such as Salesforce and Weight Watchers. The platform is designed to be fully scalable for various organizational sizes.

The core of Fond's offering is a customizable rewards and recognition platform that allows managers and employees to publicly acknowledge each other for milestones and accomplishments. Key features include social recognition, service awards, and performance analytics. Employees can send points to one another which can be redeemed for a variety of rewards, including gift cards, experiences, and charitable donations. The platform also provides access to pre-negotiated corporate perks and discounts on entertainment, fitness, and travel. A central analytics dashboard allows HR departments to track program performance, usage, redemption history, and budget spending. In February 2023, Fond was acquired by Reward Gateway, a global employee engagement company, to enhance its global capabilities and integrate into a broader suite of employee engagement solutions.

Source: Dealroom company data

At a glance

Status
Acquired
Founded
2012
Headquarters
San Francisco, United States
Employees
68
Open positions
None listed
Dealroom signal
59.0/100
Industry
Jobs Recruitment, Marketing
Sector
Marketing, Human Resources, SaaS, Platform, YC W12
Business model
SaaS
Client focus
b2b

Funding history

7 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
ACQUISITIONExit Mar 2023 $0 Reward Gateway
SERIES AEquity / VC Sep 2016 $12M $46M Andreessen Horowitz · Vayner/RSE · GMO Venture Partners · DCM
Showing the latest 2 of 7 recorded eventsBook a demo for the full funding history →

Growth signals

Fond website traffic

Latest recorded traffic for Fond is 130 monthly website visits, down 95.4% over the last three months. Fond's team grew 0% over the past year.

Latest monthly visits130 3-month web change-95.4% 1-year team growth0%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

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Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

30 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed16 investors entered at this stage

Series A4 investors entered at this stage

Other known investors10 additional known investors

  • Reward Gateway
  • Daisuke Minamide
  • DAS Capital
  • DeNA
  • DG Ventures
  • East Ventures
  • Global Brain Corporation
  • Michael Liou
  • Renn Ventures
  • Richard Chen
Team profiled 26 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
🇺🇸 United States · San Francisco HQ
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Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Fond on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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