F
Fond
Our employee engagement platform helps companies increase employee happiness with recognition, rewards, perks and survey programs to maximize impact
About Fond
Originally established as AnyPerk in 2012 by co-founders Taro Fukuyama and Sunny Tsang, the company rebranded to Fond with a mission to help organizations build places where employees love to work. Fukuyama, who was the first Japanese individual accepted into the Y Combinator accelerator, drew inspiration from successful Japanese businesses that utilized rewards and perks to engage their workforce. This insight led to the creation of a platform aimed at improving employee retention by addressing engagement. Over its history, the company secured significant funding, including a Series A round totaling $20 million, to expand its offerings.
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Fond operates as a global Software-as-a-Service (SaaS) platform that consolidates employee rewards and recognition processes into a single, easy-to-use solution. The business model is centered on providing this platform to HR leaders and companies, enabling them to foster a culture of appreciation. The company makes money by selling subscriptions to its software, which serves enterprise clients such as Salesforce and Weight Watchers. The platform is designed to be fully scalable for various organizational sizes.
The core of Fond's offering is a customizable rewards and recognition platform that allows managers and employees to publicly acknowledge each other for milestones and accomplishments. Key features include social recognition, service awards, and performance analytics. Employees can send points to one another which can be redeemed for a variety of rewards, including gift cards, experiences, and charitable donations. The platform also provides access to pre-negotiated corporate perks and discounts on entertainment, fitness, and travel. A central analytics dashboard allows HR departments to track program performance, usage, redemption history, and budget spending. In February 2023, Fond was acquired by Reward Gateway, a global employee engagement company, to enhance its global capabilities and integrate into a broader suite of employee engagement solutions.
Knowledge graph
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Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITION✓Exit | Mar 2023 | $0 | — | Reward Gateway | ↗ |
| SERIES A✓Equity / VC | Sep 2016 | $12M | $46M | Andreessen Horowitz · Vayner/RSE · GMO Venture Partners · DCM | — |
Growth signals
Latest recorded traffic for Fond is 130 monthly website visits, down 95.4% over the last three months. Fond's team grew 0% over the past year.
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed16 investors entered at this stage
Y Combinator
Andreessen Horowitz
SV Angel
Digital Garage
Dr. E. Bora Uygun
Shogo Kawada
Ben Lewis
Matt Molinari
CyberAgent Capital
Vayner/RSE
VTF Capital
Lee Linden
Gary Vaynerchuk
Tien Tzuo
FundersClub
Rony Kahan
Series A4 investors entered at this stage
DCM
GMO Venture Partners
Itochu Technology Ventures
Nissay Capital
Other known investors10 additional known investors
Reward Gateway
Daisuke Minamide
DAS Capital
DeNA
DG Ventures
East Ventures
Global Brain Corporation- MLMichael Liou
Renn Ventures
Richard Chen
Source: Dealroom Talent Intelligence.
Global footprint
Market sentiment
An AI-synthesised read of the highest-engagement posts about Fond on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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