Flybits

The core of Flybits' business is a platform that empowers financial institutions to deliver hyper-personalized digital experiences to their customers. It achieves this by aggregating and unifying disparate data sources—including proprietary customer information, public data, and real-time contextual inputs from device sensors—without requiring a complete overhaul of existing IT infrastructure. The platform utilizes artificial intelligence and machine learning to analyze this combined data, enabling banks to present relevant content, product offers, and advice to the right customer at the opportune moment. This service model is designed to increase customer engagement, loyalty, and drive business results for its clients. Revenue is generated by providing this platform to large enterprises, particularly in the banking sector, allowing them to better understand and serve their customers in a digital-first environment.

Significant milestones in the company's history include its incubation at the DMZ at Ryerson University and securing multiple funding rounds. Flybits raised a $6.5 million Series B in 2017 and a substantial $45 million CAD ($35 million USD) Series C in 2019, with investments from prominent players like Point72 Ventures, Mastercard, and Citi Ventures, bringing its total funding to $50 million USD. The platform's key feature is its 'Experience Studio,' an intuitive, low-code interface that allows marketing and digital teams to design and deploy personalized customer experiences without deep technical or data science expertise. Flybits has also forged strategic partnerships and integrations, such as with Q2's Digital Banking Platform, to expand its reach and make its personalization tools more accessible to a broader range of financial institutions. The company has received accolades such as being named a "Cool Vendor" by Gartner and one of Deloitte's "Companies-to-Watch".