Flowerplus

About Flowerplus

Flowerplus, founded in 2015 by serial tech entrepreneur Wang Ke, operates as an e-commerce platform in China specializing in flower and gift delivery. Wang was inspired by the common European practice of buying flowers for home decoration, a contrast to the Chinese market where flowers were historically reserved for ceremonies and gifts. The company targeted China's rising middle class, offering a more accessible way to purchase flowers for everyday life.

The company's primary business is a subscription-based flower delivery service, a model it pioneered in the Chinese market. Customers can sign up for weekly flower deliveries through the company's WeChat account, with monthly subscription plans starting from RMB 99. This approach provides a steady revenue stream and builds a loyal customer base. In addition to subscriptions, Flowerplus provides floral arrangements for various occasions and corporate events and has expanded into selling green plants and a platform for flowers-as-a-gift.

Flowerplus established a significant operational footprint, including its own flower farms spanning 1,330 hectares in Yunnan province and a 10,000 m2 consolidation facility in Kunming. It developed a proprietary logistics tracking system to manage deliveries across multiple third-party providers in major cities like Beijing, Shanghai, and Guangzhou. The platform gained 8 million paying users across its WeChat mini-program and other major e-commerce sites like Tmall and JD.com. The firm has attracted substantial investment, raising a total of approximately $14.9 million over several funding rounds from investors including Zhen Fund, NewMargin Ventures, and Shanghai Guosheng Group. However, in September 2023, the company announced a suspension of operations due to financial difficulties, including a frozen bank account, after a period of low orders and loan repayments.