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Power Law company profile

Floward

Transportation · Riyadh, Saudi Arabia · Founded 2017

Floward is an online platform specializing in the delivery of fresh flowers and a variety of curated gifts. The company serves individual consumers looking for high-quality, personalized gifts for various occasions, such as birthdays, anniversaries, and celebrations. Operating primarily in the Middle Eastern market, Floward collaborates with well-known brands to offer exclusive products and collections. The business model is centered around e-commerce, with revenue generated through direct sales on their website and mobile app. Additionally, Floward offers subscription plans that provide customers with regular deliveries of flowers and gifts, enhancing customer loyalty and ensuring recurring revenue streams. The company's user-friendly app is available on both iOS and Android, making it convenient for customers to place orders and explore new collections. Keywords: fresh flowers, curated gifts, brand collaborations, e-commerce, Middle East, personalized gifts, subscription plans, mobile app, customer loyalty, recurring revenue.

Valuation
$500M–1B
Latest valuation · 2023
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Revenue
$10–50M
Latest reported FY
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Headcount
500–1k
Current team size
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Total funding Pre-IPO
$100–500M
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Investors

5 investors on Floward's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Seed 3 investors entered at this stage
Series A 1 investor entered at this stage
Series B+ 1 investor entered at this stage
Aljazira Capital

Global footprint

Where Floward has talent and traffic

Workforce by country
21 countries with
team presence
🇸🇦 Saudi Arabia31.5%
🇪🇬 Egypt18.3%
🇦🇪 United Arab Emirates17%
🇰🇼 Kuwait11.3%
🇯🇴 Jordan7.2%
Top 5 of 21 shown

Talent graph

The shape of Floward's talent

Dealroom maps Floward's team person by person — pinpointing the standout operators and scoring them across the six dimensions investors underwrite. The counts and shape below are a public preview; the named individuals and exact scores live in the platform.

17 team members profilednamed & role-tagged by Dealroom
946 employeestotal headcount
3 executives & foundersidentified by name
DimensionScore
AI Talent Score hidden — book a demo
Engineering Score hidden — book a demo
Product Score hidden — book a demo
Go-to-market Score hidden — book a demo
Leadership Score hidden — book a demo
Research Score hidden — book a demo
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Source: Dealroom Talent Intelligence. Public profiles show counts and the team's shape only — request a demo for the named individuals, per-person seniority and tenure, and team benchmarks vs peers.

Market sentiment

What the market is saying about Floward

An AI-synthesized read of the highest-engagement posts about Floward on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See Floward on the full Dealroom platform

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