F
Floward
An online flowers and gifts eCommerce solution sourced from local and international brands with same-day delivery schedules
About Floward
Floward is an online platform specializing in the delivery of fresh flowers and a variety of curated gifts. The company serves individual consumers looking for high-quality, personalized gifts for various occasions, such as birthdays, anniversaries, and celebrations. Operating primarily in the Middle Eastern market, Floward collaborates with well-known brands to offer exclusive products and collections. The business model is centered around e-commerce, with revenue generated through direct sales on their website and mobile app. Additionally, Floward offers subscription plans that provide customers with regular deliveries of flowers and gifts, enhancing customer loyalty and ensuring recurring revenue streams. The company's user-friendly app is available on both iOS and Android, making it convenient for customers to place orders and explore new collections.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2017
- Headquarters
- Riyadh, Saudi Arabia
- Employees
- 946
- Open positions
- None listed
- Dealroom signal
- 89.9/100
- Industry
- Fashion, Transportation
- Sub-industry
- Logistics & Delivery
- Sector
- Transportation, Omni-Channel Software, Vending Machine, Flower Delivery
- Technology
- Mobile app
- Business model
- Marketplace & ecommerce
- Client focus
- b2c
- Investment activity
- 1 company, latest Nov 2022
- Capital deployed
- —
- Preferred round
- ACQUISITION
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| IPOOther financing | Nov 2025 | $0 | — | Saudi Stock Exchange (TADAWUL) | ↗ |
| SERIES COther financing | Feb 2023 | $156M | $624M | STV · Aljazira Capital | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Floward is 430K monthly website visits, up 59.3% over the last three months. Floward's team grew 6.9% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed3 investors entered at this stage
Faith Capital
500 Global
Impact46
Series A1 investor entered at this stage
Series B and later1 investor entered at this stage
Aljazira Capital
Other known investors1 additional known investor
Saudi Stock Exchange (TADAWUL)
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Floward on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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