Flow

About Flow

Flow is a residential real estate company founded in 2022 by Adam Neumann, the co-founder and former CEO of WeWork. Headquartered in Miami, Florida, the company aims to transform the rental housing market by creating a branded, technology-driven, and community-focused living experience. Neumann's vision for Flow is to address urban isolation by fostering a sense of community among tenants, an approach similar to the one that characterized WeWork's shared office spaces.

The venture launched with significant financial backing, most notably a $350 million investment from venture capital firm Andreessen Horowitz (a16z) in August 2022, which valued the company at over $1 billion before it even began operations. This marked a16z's largest single investment at the time. The firm has since reaffirmed its support, participating in subsequent funding rounds that brought Flow's valuation to an estimated $2.5 billion by April 2025. Marc Andreessen, co-founder of a16z, has expressed strong confidence in Flow's mission to solve issues in a "broken" residential market by offering flexibility, connection, and a sense of belonging.

Flow's business model involves owning and operating apartment buildings, integrating property management with technology and concierge-like services. The company focuses on enhancing the resident experience to lower tenant churn and increase the net operating income (NOI) of its properties. Flow's portfolio initially included over 3,000 apartment units in cities like Miami, Fort Lauderdale, Nashville, and Atlanta. The company also makes strategic acquisitions, such as the 2024 purchase of lifestyle magazine Whalebone, to support its branding efforts. Flow generates revenue through rent from its properties, aiming to outperform market benchmarks in both revenue and profitability.