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FloodFlash

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FloodFlash is an insurance technology company that provides parametric flood insurance to the mass market

London, United KingdomFounded 2017Fintech
Valuation $50–100M Last recorded · 2022
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for FloodFlash and the history behind them.

About FloodFlash

FloodFlash is a pioneering company in the insurance industry, specializing in rapid payout flood insurance for businesses and landlords. Operating in the commercial insurance market, FloodFlash leverages advanced data and smart sensor technology to offer parametric insurance, which differs from traditional indemnity insurance by providing quicker and more predictable payouts. This innovative approach removes the uncertainty, cost, and time associated with traditional insurance claims, making it an attractive option for businesses that need immediate financial relief following a flood event.

FloodFlash serves a diverse range of clients, including commercial property owners and landlords, who are often at risk of significant financial loss due to flooding. The company operates primarily in regions prone to flooding, offering a flexible and customizable insurance solution that allows clients to pick their own premium and spend the payout as they see fit. This flexibility is a key differentiator, as it enables businesses to manage their recovery process more effectively.

The business model of FloodFlash is based on parametric insurance, where payouts are triggered by predefined parameters, such as water levels measured by state-of-the-art sensors. This model ensures that claims are processed rapidly, without the need for lengthy loss adjustments. FloodFlash generates revenue through insurance premiums paid by its clients, and it is backed by A-rated Lloyd's capacity, ensuring financial stability and reliability.

In summary, FloodFlash is transforming the flood insurance landscape by offering a fast, easy, and flexible solution that helps businesses and landlords recover quickly from flood events. The company's innovative use of technology and customer-centric approach make it a leader in the commercial flood insurance market.

Source: Dealroom company data

At a glance

Status
Acquired
Founded
2017
Headquarters
London, United Kingdom
Employees
14
Open positions
None listed
Dealroom signal
71.2/100
Industry
Fintech
Sub-industry
Insurance
Sector
Fintech, Sustainable Development Goals, House and Property Insurance, Climate Risk, PandC Insurance, MGA, Parametric Insurance, Commercial Insurance, Climate Tech, Flood Management, Water Tech
Technology
IoT InternetOfThings
Client focus
b2b

Funding history

5 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
ACQUISITION✓Exit Feb 2025 $0 — NormanMax Insurance Holdings ↗
SERIES A✓Equity / VC Feb 2022 $15M $60M Pentech Ventures · LocalGlobe · PT1 Ventures · MS&AD Ventures ↗
Showing the latest 2 of 5 recorded eventsBook a demo for the full funding history →

Growth signals

FloodFlash website traffic

Latest recorded traffic for FloodFlash is 7.9K monthly website visits, up 79.5% over the last three months. FloodFlash's team declined 12.5% over the past year.

Latest monthly visits7.9K 3-month web change+79.5% 1-year team growth-12.5%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

13 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed3 investors entered at this stage

  • Insurtech Gateway
  • LocalGlobe
  • Pentech Ventures

Series A6 investors entered at this stage

  • Buoyant Ventures
  • PT1 Ventures
  • MS&AD Ventures
  • Sony Financial Ventures
  • Global Brain Corporation
  • Munich Re Ventures

Other known investors4 additional known investors

  • NormanMax Insurance Holdings
  • Tech Nation
  • Lloyd's lab
  • Salica Investments
Team profiled 8 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
2 countries with
team presence
🇬🇧 United Kingdom85.7%
🇺🇸 United States14.3%
2 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about FloodFlash on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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