F
FloodFlash
FloodFlash is an insurance technology company that provides parametric flood insurance to the mass market
About FloodFlash
FloodFlash is a pioneering company in the insurance industry, specializing in rapid payout flood insurance for businesses and landlords. Operating in the commercial insurance market, FloodFlash leverages advanced data and smart sensor technology to offer parametric insurance, which differs from traditional indemnity insurance by providing quicker and more predictable payouts. This innovative approach removes the uncertainty, cost, and time associated with traditional insurance claims, making it an attractive option for businesses that need immediate financial relief following a flood event.
FloodFlash serves a diverse range of clients, including commercial property owners and landlords, who are often at risk of significant financial loss due to flooding. The company operates primarily in regions prone to flooding, offering a flexible and customizable insurance solution that allows clients to pick their own premium and spend the payout as they see fit. This flexibility is a key differentiator, as it enables businesses to manage their recovery process more effectively.
The business model of FloodFlash is based on parametric insurance, where payouts are triggered by predefined parameters, such as water levels measured by state-of-the-art sensors. This model ensures that claims are processed rapidly, without the need for lengthy loss adjustments. FloodFlash generates revenue through insurance premiums paid by its clients, and it is backed by A-rated Lloyd's capacity, ensuring financial stability and reliability.
In summary, FloodFlash is transforming the flood insurance landscape by offering a fast, easy, and flexible solution that helps businesses and landlords recover quickly from flood events. The company's innovative use of technology and customer-centric approach make it a leader in the commercial flood insurance market.
Source: Dealroom company dataAt a glance
- Status
- Acquired
- Founded
- 2017
- Headquarters
- London, United Kingdom
- Employees
- 14
- Open positions
- None listed
- Dealroom signal
- 71.2/100
- Industry
- Fintech
- Sub-industry
- Insurance
- Sector
- Fintech, Sustainable Development Goals, House and Property Insurance, Climate Risk, PandC Insurance, MGA, Parametric Insurance, Commercial Insurance, Climate Tech, Flood Management, Water Tech
- Technology
- IoT InternetOfThings
- Client focus
- b2b
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITION✓Exit | Feb 2025 | $0 | — | NormanMax Insurance Holdings | ↗ |
| SERIES A✓Equity / VC | Feb 2022 | $15M | $60M | Pentech Ventures · LocalGlobe · PT1 Ventures · MS&AD Ventures | ↗ |
Growth signals
Latest recorded traffic for FloodFlash is 7.9K monthly website visits, up 79.5% over the last three months. FloodFlash's team declined 12.5% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed3 investors entered at this stage
Insurtech Gateway
LocalGlobe
Pentech Ventures
Series A6 investors entered at this stage
Buoyant Ventures
PT1 Ventures
MS&AD Ventures
Sony Financial Ventures
Global Brain Corporation
Munich Re Ventures
Other known investors4 additional known investors
NormanMax Insurance Holdings
Tech Nation
Lloyd's lab
Salica Investments
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about FloodFlash on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
See FloodFlash’s full profile on Dealroom
Request a free trial to see the complete deal history, financials, people graph and growth signals.
Takes under a minute. Already use Dealroom? Log in.







