Flippers

About Flippers

Flipper's Roller Boogie Palace operates as a multifaceted entertainment and lifestyle brand centered around roller skating, reviving a celebrated piece of Los Angeles nightlife history. The original venue, founded by Ian "Flipper" Ross in West Hollywood, was a cultural hotspot from 1979 to 1981, famously dubbed "Studio 54 on wheels" and frequented by a diverse clientele of celebrities, punk rockers, and disco enthusiasts. The brand's modern revival is spearheaded by Ian's daughter, Liberty Ross, a model and creative director, in partnership with entrepreneur Kevin Wall and record executive Jimmy Iovine. This new iteration launched in April 2022, bringing the roller-skating experience to iconic, often temporary, locations.

The business model focuses on creating immersive, large-scale roller-skating events and venues. Revenue is generated primarily through ticket sales for timed skate sessions, skate rentals, and on-site food and beverage sales. For instance, at its seasonal Rockefeller Center location in New York City, which takes over the famous ice rink during warmer months, a one-hour skate session has been priced around $22 for adults, with a $10-$11 fee for skate rentals. Further revenue streams include the sale of branded merchandise and apparel through retail pop-ups and its online store, and hosting private events, group packages, and live music performances featuring prominent DJs and artists. The company has demonstrated a capacity for transforming high-profile spaces, such as converting a Grade II-listed former power station in West London and the Tao Beach Dayclub pool area at The Venetian in Las Vegas into roller rinks.

The brand's core offering is the roller-skating experience itself, set against a backdrop of high-energy music, live DJs, and a vibrant, inclusive atmosphere. The venues are designed to be more than just rinks; they are comprehensive entertainment destinations. The London location, for example, is a 34,000-square-foot space that includes a pro skate shop, two bars, and a diner concept called "Hot Dogs and Caviar," serving wagyu burgers and other upscale American fare. The company emphasizes building a community and promotes a message of "less scroll, more roll," encouraging physical activity and social connection. This mission is supported by collaborations, community events, and even charitable partnerships, such as donating a portion of rental fees to mental health foundations.