F
Flippa
Buy & Sell Online Businesses on the Flippa marketplace
About Flippa
Flippa operates as a leading online marketplace for buying and selling digital assets, including websites, eCommerce stores, apps, and domain names. It serves a diverse range of clients, from individual entrepreneurs and small business owners to large-scale investors and digital real estate enthusiasts. The platform facilitates transactions by providing a space where sellers can list their digital properties and buyers can browse and bid on these assets. Flippa makes money through listing fees, success fees upon the sale of a business, and additional services such as due diligence, legal support, and brokerage. The business model is designed to support both novice and experienced users, offering tools and resources to help them grow and maintain their digital investments. Flippa's market is global, attracting users from various industries looking to either divest or acquire online businesses. The platform also features a curated marketplace of professional service providers to assist users in preparing for sales, growing their businesses, or managing newly acquired assets.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2009
- Headquarters
- Melbourne, Australia
- Employees
- 161
- Open positions
- None listed
- Dealroom signal
- 73.4/100
- Industry
- Hosting
- Sector
- eCommerce & Marketplaces, Navigation, Messaging, Streaming, Mapping, Sharing Economy, Brokerage, App, Chat
- Business model
- Marketplace & ecommerce
- Client focus
- b2b, b2c
- Investment activity
- 4 companies, latest Sep 2025
- Capital deployed
- $236K
- Preferred round
- ACQUISITION
Latest news
Press, funding announcements and product moves mentioning Flippa.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES A✓Equity / VC | Sep 2021 | $11M | $44M | Jim O'Neill · Matt Mickiewicz · Andrew Walsh · Gabby Leibovich | ↗ |
| SEEDEquity / VC | Jan 2012 | $500K | $2M | Undisclosed | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Flippa is 1.1M monthly website visits, down 15.4% over the last three months. Flippa's team grew 0% over the past year.
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|---|---|---|---|---|---|
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
TreasureHunter GmbHMunich, GermanyAcquires and optimizes content websites while still preserving the site’s DNA that the audience knows and loves
$10Mvaluation
OnFolioDover, United StatesOnfolio - Website Investing and Partnerships
$4.3Mvaluation
BitsForDigitsBerlin, GermanyTake some cash off the table by selling shares in your profitable online business to equity partners on the platform
→
Domain Holdings GroupDelray Beach, United StatesDomain Holdings is engaged in the acquisition, development, management and monetization of domain portfolios and premium web properties
$12Mvaluation
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A9 investors entered at this stage
One Ventures
Jim O'Neill
Matt Mickiewicz
Andrew Walsh
Gabby Leibovich
Guy King
Hezi Leibovich
Mark Harbottle
Bevan Clark
Series B and later1 investor entered at this stage
SitePoint
Other known investors2 additional known investors
Leni Mayo
Richard Patey
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Flippa on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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