F
Flipp
Free app that delivers your favorite weekly ads to your fingertips
About Flipp
Flipp is a retail technology company that is reinventing the way people shop with its next-generation digital shopping marketplace. The company specializes in transforming static weekly circulars into interactive digital experiences, enhancing sales and promotional stories for retailers and consumer packaged goods (CPG) brands. Flipp serves over 90% of the largest retailers in North America, connecting their digital content to millions of engaged shoppers across the continent.
Operating in the retail technology market, Flipp's business model revolves around providing a platform that enhances visual merchandising content, making it more engaging and effective in driving purchasing decisions. The company generates revenue by partnering with retailers and CPG brands, offering them tools to better reach consumers as media consumption shifts from traditional to digital channels.
Flipp's platform is designed to make weekly shopping experiences more interactive and engaging, thereby increasing customer engagement and driving sales. The company prides itself on its tight-knit team and unique culture, which it has successfully maintained even as it has grown.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2007
- Headquarters
- Toronto, Canada
- Employees
- 516
- Open positions
- None listed
- Dealroom signal
- 70.9/100
- Industry
- Home Living, Marketing
- Sub-industry
- Adtech
- Sector
- eCommerce & Marketplaces, Retail
- Business model
- Marketplace & ecommerce
- Client focus
- b2c
- Investment activity
- 2 companies, latest Sep 2024
- Capital deployed
- —
- Preferred round
- ACQUISITION
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| BUYOUTOther financing | Aug 2023 | $0 | — | Truelink Capital | ↗ |
| LATE VCOther financing | Apr 2016 | $61M | $244M | General Atlantic · Insight Partners | — |
Growth signals
Latest recorded traffic for Flipp is 170K monthly website visits, up 21.4% over the last three months. Flipp's team grew 1% over the past year.
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
MEDIA CentralMönchengladbach, GermanyAn independent range manager for retail
→
ReebeeSydney, AustraliaReebee allows users to browse flyers and search for products
$500Kvaluation
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A2 investors entered at this stage
Hedgewood
Insight Partners
Series B and later2 investors entered at this stage
General Atlantic
Truelink Capital
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Flipp on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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