FlipGive

About FlipGive

FlipGive operates a digital platform focused on fundraising for youth sports teams, schools, and other community groups through a cashback rewards model. The company was established in 2015 by Mark Bachman, Steve Croth, and Nicholas Lee, spinning off from its parent company, Better The World. Bachman, the CEO, drew inspiration from his personal experiences as a sports parent, recognizing the financial and time-related burdens associated with children's sports activities. His background includes founding other technology and consulting firms and an Executive MBA, which informs the company's strategic direction.

The core of FlipGive's business is a free-to-use platform where teams can create fundraising pages. Team members and their families are encouraged to make their regular purchases through the platform, which hosts over 700 retail partners across various sectors like groceries, gas, travel, and apparel. When users shop online with these partner brands or buy eGift cards for in-store purchases, a percentage of their spending is returned to their team as a cashback reward. This approach positions everyday shopping as a continuous, passive fundraising activity, moving away from traditional methods like selling items door-to-door. The platform also facilitates direct donations and offers grant opportunities from partner brands.

FlipGive's revenue is generated through commissions from its retail partners. When a user makes a purchase, the retailer pays FlipGive a commission, and FlipGive shares a portion of that with the user's designated team. This B2B model provides retailers with a performance-based digital marketing channel to connect with a desirable consumer demographic—primarily families involved in youth sports—thereby driving sales and building brand loyalty through community support. The company has expanded its offerings to include FlipGive Rewards, a white-label, embeddable cashback platform for other causetech and sportstech companies, allowing them to offer similar rewards programs under their own brand.