Flextock

Flextock is a technology-driven commerce enablement platform providing end-to-end logistics, fulfillment, and embedded finance solutions for online merchants in the Middle East. Founded in 2021 by CEO Mohamed Mossaad and COO Enas Siam, the company operates in Egypt and Saudi Arabia, aiming to resolve the fragmented and complex operational challenges that hinder e-commerce growth in the region.

The founding team's background is rooted in technology, logistics, and management consulting. Mohamed Mossaad was previously the Chief Strategy Officer at the food-tech startup Elmenus and worked at Bain & Company after studying at Stanford GSB. Enas Siam gained experience in sales and distribution at Nestlé before managing Careem Bus in Egypt. Their combined expertise addresses the core issues of unreliable deliveries and limited access to working capital that many small and medium-sized enterprises (SMEs) face.

Flextock's business model is a Fulfillment as a Service (FaaS) platform with a "Pay as you sell" fee structure, allowing businesses to outsource their entire logistics operations. This includes collecting inventory, warehousing it in their fulfillment centers, and then picking, packing, and shipping orders to the end customers. The company operates an asset-light model, partnering with existing warehouse and courier networks and integrating them through its proprietary software layer to maintain quality control.

The platform offers a suite of integrated products to streamline operations for its clients, primarily B2C e-commerce businesses. This includes 'Flextock' for on-demand warehousing and fulfillment, 'Flexship' for aggregating last-mile delivery services, 'Flexborders' for cross-border trade enablement, 'Flexshops' for marketplace access, and 'Flexcash' for data-driven merchant financing. A unified dashboard provides clients with real-time inventory monitoring, order tracking, and customized KPI analytics.

Since its launch, Flextock has secured significant funding to fuel its expansion. The company raised a notable $3.25 million in a pre-seed round in 2021, the largest of its kind in the MENA region at the time. More recently, in February 2026, it closed a $12.6 million Series A round led by TLcom Capital. This capital is intended to expand its infrastructure in Egypt and Saudi Arabia, enhance its product suite, and accelerate merchant acquisition.

Keywords: e-commerce logistics, fulfillment services, last-mile delivery, merchant financing, inventory management, warehousing, supply chain technology, MENA e-commerce, cross-border trade, order fulfillment, delivery aggregation, third-party logistics, 3PL, SME logistics, Flexcash, Flexship, Flexborders, Mohamed Mossaad, Enas Siam, Cairo-based startups