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FitOn Health (formerly, Peerfit)
A corporate wellness platform combining digital health content with a national network of in-person fitness experiences for all age groups
About FitOn Health (formerly, Peerfit)
FitOn Health operates as a corporate wellness platform, providing health and fitness benefits to its clients' members. The company targets employers, health plans, and insurance brokers, serving both the under-65 commercial market and the over-65 Medicare population.
The business model is centered on a hybrid B2B approach, offering a comprehensive wellness program that integrates digital and physical experiences. It generates revenue by selling subscriptions to its platform, which gives members access to a wide variety of on-demand digital fitness, nutrition, and mental health content accessible on any screen. This is complemented by access to the largest national network of in-person fitness facilities, including gyms and studios.
By providing personalized programs, FitOn Health aims to drive behavioral change, improve health outcomes, and ultimately reduce healthcare costs for its clients. For employers and brokers, the service is positioned as a tool to increase employee retention and reduce churn.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2011
- Headquarters
- Orlando, United States
- Employees
- 55
- Open positions
- 2
- Dealroom signal
- 23.3/100
- Industry
- Health, Sports
- Sub-industry
- Health Platform
- Sector
- Health Tech & Medtech, Employee Well-Being, Employee Benefits, Preventive Care
- Business model
- SaaS
- Client focus
- b2c
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| LATE VCOther financing | Jan 2020 | $10M | $40M | Florida Funders · Sea Purity Investments · Airwing Ventures · Virgo Investment Group | ↗ |
| LATE VCOther financing | Mar 2019 | $20M | $81M | Virgo Investment Group · Causeway Media Partners · Tampa Bay WaVE | ↗ |
Growth signals
Latest recorded traffic for FitOn Health (formerly, Peerfit) is 7.6K monthly website visits, down 52.5% over the last three months.
Similar companies
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series B and later7 investors entered at this stage
Causeway Media Partners
Tech Square Ventures
Virgo Investment Group
Tampa Bay WaVE
Florida Funders- SISea Purity Investments
Airwing Ventures
Source: Dealroom Talent Intelligence.
Global footprint
Market sentiment
An AI-synthesised read of the highest-engagement posts about FitOn Health (formerly, Peerfit) on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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