Fitogether

About Fitogether

Fitogether is a South Korean sports technology company founded in 2017 by Jinsung Yoon, Kihyun Kim, and Sueyoung Oh. The company develops and manufactures a wearable Electronic Performance and Tracking System (EPTS) for football, named OHCOACH, which tracks and analyzes player performance. The system uses a combination of Global Navigation Satellite System (GNSS) and Inertial Measurement Unit (IMU) sensors to collect over 400 types of data, including player position, speed, movement, and heart rate.

Fitogether's technology is distinguished by its centimeter-level accuracy, achieved through Real-Time Kinematic (RTK) GNSS technology, a technique commonly used in surveying. This precision has earned the company's products top ratings for accuracy and consistency in FIFA's Quality Programme for EPTS for five consecutive years, and the designation of a "FIFA Preferred Provider" for Live Player Tracking. The company provides its solutions to professional and amateur football clubs, leagues, and national teams. The business model involves providing the hardware (wearable devices called Cells, charging docks, and live monitoring hubs) and a software platform, OHCOACH, which offers data analysis, performance evaluation, and tactical insights. Clients include over 500 teams in more than 60 countries, and the company is the official EPTS partner for leagues such as South Korea's K-League and the Singapore Premier League.

The company has actively sought to expand its global presence, establishing partnerships with organizations like Qatar's Aspire Academy and participating in the MLS Innovation Lab in the United States. Fitogether has also been integrating its technology with video analysis and developing AI algorithms to automate tactical analysis, such as detecting formation changes. The company has secured significant funding, including a Series B round in August 2021 for $9.18 million and a subsequent investment of approximately $7.2 million in September 2024 to fuel expansion into the U.S. and Qatari markets.