FitnessKeeper

About FitnessKeeper

FitnessKeeper is the entity behind Runkeeper, a GPS fitness-tracking application launched in 2008 for iOS and Android. The company was established in Boston, United States, by Jason Jacobs, Joe Bondi, and Michael Sheeley. Jacobs, the CEO and public face of the company, was notably passionate about the concept but described himself as "technically illiterate" and couldn't code, relying on his vision to attract developers. Before its acquisition, the firm successfully raised $11.5 million in capital from investors, including a significant $10 million Series B round in late 2011 led by Spark Capital. A major milestone occurred in February 2016 when the Japanese sportswear and footwear manufacturer Asics acquired FitnessKeeper for $85 million.

The business operates in the digital fitness market, providing a mobile application that allows users to track workouts such as running, walking, and cycling using their smartphone's GPS. The app records metrics like distance, time, pace, and calories burned. The business model is primarily freemium. A free version of the app allows users to track basic activities, set goals, join community challenges, and receive audio cues during their workouts. Revenue is generated through a premium subscription tier, originally called RunKeeper Elite and now known as Runkeeper Go, which costs $9.99 per month or $39.99 per year. This subscription unlocks advanced features, including personalized training plans for various race distances (5K, 10K, marathon), in-depth progress statistics, live tracking to share with family and friends, and a library of audio-guided workouts from coaches.

The Runkeeper application serves a broad client base, from beginners starting their fitness journey to experienced marathon runners. Its core service is providing a detailed log of a user's fitness activities, which syncs to the Runkeeper.com website for a historical overview and deeper analysis. Key features include GPS tracking for outdoor activities and an indoor mode for gym workouts. The platform fosters community engagement through running groups and social sharing capabilities. It also integrates with other hardware and software, including Apple Watch, Garmin devices, and other fitness apps like MyFitnessPal. A unique feature is the shoe tracker, which monitors mileage on running shoes and provides reminders for replacement. Following the acquisition by Asics, the app has become more integrated into the Asics ecosystem, promoting a link between the digital fitness platform and the brand's physical products.