F
FitLab
FitLab is creating, acquiring, and uniting top fitness and sports lifestyle brands
About FitLab
FitLab is a global fitness and sport lifestyle company that powers branded digital retail fitness experiences for next-generation consumers. The company collaborates with iconic athletes and sport brands to create immersive digital boutique fitness studio experiences and merchandise. FitLab operates in the fitness and wellness market, serving consumers who seek personalized and community-driven fitness solutions. The business model includes digital mobile apps for in-home training, eCommerce for branded merchandise, and franchised and licensed studios for group fitness. FitLab generates revenue through subscriptions to its digital platforms, sales of branded merchandise, and fees from franchised and licensed studios. The company also hosts events such as retreats, workshops, and races to enhance customer engagement.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2018
- Headquarters
- Newport Beach, United States
- Employees
- 224
- Open positions
- 2
- Dealroom signal
- 75.3/100
- Industry
- Sports
- Sub-industry
- Fitness, Sport League & Club
- Sector
- Sports, Immersive Technologies, Online Courses, Community Learning
- Business model
- Manufacturing
- Client focus
- b2c
- Investment activity
- 5 companies, latest Feb 2025
- Capital deployed
- $50M
- Preferred round
- ACQUISITION
Latest news
Press, funding announcements and product moves mentioning FitLab.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| DEBT✓Debt | Mar 2024 | $65M | — | Atlas Credit Partners | ↗ |
| EARLY VC✓Equity / VC | Mar 2023 | $10M | $40M | Undisclosed | ↗ |
Growth signals
Latest recorded traffic for FitLab is 4.6K monthly website visits, down 28.1% over the last three months. FitLab's team declined 0.9% over the past year.
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|---|---|---|---|---|---|
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Mile High Run ClubNew York City, United StatesMile High Run Club is operates as a fitness gym
→
Assault FitnessCarlsbad, United StatesHigh-performance fitness equipment trusted by athletes worldwide, featuring air bikes and manual treadmills for optimal training
→
RPM TrainingLos Gatos, United StatesFunctional training equipment and apparel for athletes
→
MomentousPalo Alto, United StatesPerformance product engineers driven by science, consumed by transparency, and grounded in experience
$26Mvaluation
FreeleticsMunich, GermanyHyper-personalized, AI-powered digital fitness coaching
$225Mvaluation
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A1 investor entered at this stage
Cava Capital
Series B and later1 investor entered at this stage
Atlas Credit Partners
Other known investors2 additional known investors
Corazon Capital
Ish Dugal
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about FitLab on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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