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Fitbit

Health Tech & Medtech · San Francisco, United States · Founded 2007 · IPO 2015

Fitbit, we created an entire industry around wearable technology with software and services to help people transform their lives for the better

Valuation $2.10B
Revenue $1.04B

Investors

8 investors on Fitbit's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Series A 2 investors entered at this stage

Global footprint

Where Fitbit has talent and traffic

Workforce by country
41 countries with
team presence
🇺🇸 United States53.7%
🇷🇴 Romania9.1%
🇮🇳 India7.1%
🇨🇳 China5.8%
🇬🇧 United Kingdom3.5%
Top 5 of 41 shown
Web traffic by country
2.5M monthly visits
across markets
🇺🇸 United States44.7%
🇬🇧 United Kingdom9.4%
🇩🇪 Germany5.8%
🇨🇦 Canada4.9%
🇫🇷 France2.7%
Top 5 markets shown

Talent graph

The shape of Fitbit's talent

Dealroom maps Fitbit's team person by person — pinpointing the standout operators and scoring them across the six dimensions investors underwrite. The counts and shape below are a public preview; the named individuals and exact scores live in the platform.

10 standout operatorsDealroom-flagged across the org
3 AI specialistsincl. 1 core researchers
1,257 employees mappedperson by person
DimensionScore
AI Talentlive Score hidden — book a demo
Engineering Score hidden — book a demo
Product Score hidden — book a demo
Go-to-market Score hidden — book a demo
Leadership Score hidden — book a demo
Research Score hidden — book a demo
Book a demo to unlock Fitbit's exact scores

Source: Dealroom Talent Intelligence. Public profiles show counts and the team's shape only — request a demo for the named individuals, per-person seniority and tenure, and team benchmarks vs peers.

Patent intelligence

$133M patent portfolio · 167 active families

Estimated portfolio value
$133M
6.3% of market cap · 122.5× larger than top peer Calm Health ($1M)
167 active patent families
Where Fitbit innovates Display deviceElectronic equipmentHuman–computer interactionPhysicsTesting Methods

Where Fitbit concentrates vs peers

Each axis is a top-10 topic across Fitbit and its closest peers. #1 = 100, #10 = 10, absent = 0.

Compare against

Source: Dealroom Patent Intelligence · Patsnap. Request a demo for the full per-sub-category breakdown, individual records, and quality-score history.

Capital deployed

Fitbit's 9 investments and acquisitions.

Every disclosed deal where Fitbit appeared as a backer or acquirer, 2013–2021. Toggle between venture rounds, M&A, or both. The map below is grouped by the target company's sector — the colored pill on each chip is the round type.

Portfolio analysis

9 deals across Fitbit's capital deployment.

Where the deals concentrate by sector, stage, and decade.

By sectorCount
    By stageCount
      By periodCount

        01 · Deployment strategy vs peers

        Where Fitbit deploys vs peers

        Each axis is a Dealroom topic tag — picked from the cluster's most-tagged themes. Values are normalized per axis: the peer with the highest tag-coverage on that axis sits at the edge, others scale relative to them. Toggle between M&A, venture, or both.

        Compare against

        02 · Portfolio market map

        Fitbit's portfolio, mapped.

        Each chip is one company. Pill colour shows round type — green for Seed, blue for Series A, purple for B/C+, pink for late-stage, amber for M&A. Bigger sectors keep their full list behind “+ N more”.

        Stage
        Period
        9 of 9 deals

        Market sentiment

        What the market is saying about Fitbit

        An AI-synthesized read of the highest-engagement posts about Fitbit on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

        Reading the room on X — pulling top posts and synthesizing themes…

        Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

        See Fitbit on the full Dealroom platform

        Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.