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Fitbit
Health Tech & Medtech · San Francisco, United States · Founded 2007 · IPO 2015 Unicorn
Fitbit, we created an entire industry around wearable technology with software and services to help people transform their lives for the better
Fitbit mafia
Startups founded by Fitbit alumni
Former Fitbit employees who went on to start their own companies. Sorted by Dealroom signal score.
Pierre BERTRANDFrance
Igor ZalutskiUnited Kingdom
Ben SoppittUnited States
Sorina VlasceanuRomania
Andrei PitișRomania
Brad MurrayUnited States
Adam PellegriniUnited StatesGlobal footprint
Where Fitbit has talent and traffic
(3 of 1,207 staff)
team presence
across markets
Patent intelligence
$154M patent portfolio · 205 active families
Where Fitbit concentrates vs peers
Each axis is a top-10 topic across Fitbit and its closest peers. #1 = 100, #10 = 10, absent = 0.
Source: Dealroom Patent Intelligence · Patsnap. Request a demo for the full per-sub-category breakdown, individual records, and quality-score history.
Capital deployed
Fitbit's 9 investments and acquisitions.
Every disclosed deal where Fitbit appeared as a backer or acquirer, 2013–2021. Toggle between venture rounds, M&A, or both. The map below is grouped by the target company's sector — the colored pill on each chip is the round type.
9 deals across Fitbit's capital deployment.
Where the deals concentrate by sector, stage, and decade.
01 · Deployment strategy vs peers
Where Fitbit deploys vs peers
Each axis is a Dealroom topic tag — picked from the cluster's most-tagged themes. Values are normalized per axis: the peer with the highest tag-coverage on that axis sits at the edge, others scale relative to them. Toggle between M&A, venture, or both.
02 · Portfolio market map
Fitbit's portfolio, mapped.
Each chip is one company. Pill colour shows round type — green for Seed, blue for Series A, purple for B/C+, pink for late-stage, amber for M&A. Bigger sectors keep their full list behind “+ N more”.
Sentiment on X
What X is saying about Fitbit
An AI-synthesized read of the highest-engagement posts about Fitbit on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
See Fitbit on the full Dealroom platform
Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.