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Power Law company profile

FishBrain

eCommerce & Marketplaces · Stockholm, Sweden · Founded 2010

Founded in 2012 by Jens and Johan Attby, FishBrain is a Stockholm-based company that has developed a mobile app and social network for anglers. The founders, both avid fishermen, conceived the idea out of a desire to use data and technology to make fishing more accessible and rewarding. Jens Attby, with his background in e-commerce and tech, and Johan Attby, with his experience in mobile technology, combined their expertise to create a platform for the global angling community. The FishBrain app allows users to log their catches, including details like species, weight, length, and the bait used. This data is then used to provide users with personalized fishing forecasts and insights. The app also features a map-based interface that allows anglers to explore new fishing spots, see what other users are catching in their area, and get recommendations for the best baits and lures to use. The social networking aspect of the app enables users to connect with other anglers, share their catches, and participate in online fishing competitions. The company operates on a freemium business model. The basic version of the app is free to download and use, while a premium subscription, FishBrain Pro, offers advanced features such as more accurate fishing forecasts, detailed analytics of catch data, and access to exclusive content. The company also generates revenue through partnerships with fishing gear manufacturers, who can promote their products to the app's user base. Keywords: angling, fishing, mobile app, social network, data analytics, fishing forecasts, location-based services, freemium, outdoor recreation, sports technology