First Performance Global

About First Performance Global

First Performance Global operates as a financial technology enterprise focused on providing digital-first payment solutions. The company's core offering is an API-based platform that enables financial institutions, such as banks, credit unions, and processors, to offer advanced card management and engagement features to their customers.

The firm's business model is centered on being a turnkey B2B solution provider. It integrates with the existing digital infrastructure of financial institutions, allowing them to rapidly deploy a suite of cardholder services. This platform empowers end-users—the cardholders—to manage, use, and control their payment cards digitally and in real-time. Key features include self-service card controls, the ability to set spending limits, automated travel notifications, and tools for managing recurring payments and subscriptions. This addresses the growing consumer demand for mobile self-service technologies and enhanced security, providing a better overall customer experience.

Historically, the company has seen significant milestones, including a major capital raise of $17.5 million in January 2017. This funding round was led by Mastercard, with participation from other strategic investors like RRE Ventures, Regions Financial, and Synchrony Financial. This investment was aimed at accelerating the company's global expansion and enhancing its product technology teams. The current leadership includes Ben Psillas as President and CEO, who brings over two decades of experience in finance and payments, having previously founded Debx, a daily credit card payments platform, and held executive roles at Cardtronics.