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Firmbase

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Providing a financial planning and analysis (fp&a) solution that is data-driven, flexible, and collaborative

Tel Aviv-Yafo, IsraelFounded 2021AI
Valuation $0–100M Latest valuation · 2023
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
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About Firmbase

Firmbase provides an agentic AI platform for Financial Planning & Analysis (FP&A), targeting modern finance teams. The company was founded in Tel Aviv, Israel, in 2021 by CEO Tomer Federman and CTO Vlad Shumlin. Federman's background includes an MBA from Stanford University and experience leading product strategy at Facebook, while Shumlin is a veteran of the Israeli Defense Forces' 8200 cyber intelligence unit where he was an R&D section head. Their combined expertise in product growth and technology underpins the company's direction. The founders identified a gap in the market, noting that traditional FP&A systems are often slow to implement, costly, and inflexible, which led them to create a more agile and data-driven solution.

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The company's primary offering is a Software-as-a-Service (SaaS) platform that can be implemented in days rather than months. It operates on a subscription-based business model, serving clients like Yotpo, ControlUp, and Similarweb. The platform is designed to help CFOs and FP&A teams by integrating with a company’s existing financial and operational systems to pull live data on metrics such as employee headcount and expenses. This provides real-time visibility and enables more accurate financial planning. The core of the product lies in its use of AI agents and generative AI to automate workflows, analyze business drivers, create forecasts, and run scenario planning significantly faster than manual methods.

Key features of the Firmbase platform include tools for budgeting and forecasting, scenario modeling, and reporting on Profit & Loss, cash flow, and balance sheets. It also offers a budget vs. actuals solution that automatically tracks performance against plans, allowing for proactive adjustments. A distinguishing characteristic is its collaborative nature; the platform provides a centralized workspace with permission features that allow various business units—from finance and HR to sales and executives—to work together on financial planning. Its natural language interface is designed to be accessible even to non-finance team members, aiming to break down data silos within an organization. In May 2023, Firmbase announced it had emerged from stealth with $12 million in funding in a round led by S Capital, with participation from Meron Capital and prominent angel investors. Keywords: financial planning and analysis, FP&A software, agentic AI, continuous planning, scenario modeling, budgeting and forecasting, financial reporting, business intelligence, data-driven finance, SaaS finance platform, collaborative planning, real-time financial data, automated reporting, Tomer Federman, Vlad Shumlin, cash flow forecasting, P&L analysis, budget vs. actuals, AI financial analysis, finance automation

Source: Dealroom company data

At a glance

Status
Operational
Founded
2021
Headquarters
Tel Aviv-Yafo, Israel
Employees
10
Open positions
None listed
Dealroom signal
56.4/100
Industry
Enterprise Software
Sector
AI
Technology
Artificial Intelligence
Business model
SaaS
Client focus
b2b

Latest news

Press, funding announcements and product moves mentioning Firmbase.

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Funding history

2 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SEEDEquity / VC May 2023 $12M $48M Daniel Roditi · Haim Sadger · Ayala ( Aya ) Peterburg
SEEDEquity / VC Apr 2021 $1M $4M Meron Capital
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Growth signals

Firmbase website traffic

Latest recorded traffic for Firmbase is 600 monthly website visits, down 27.7% over the last three months. Firmbase's team declined 33.3% over the past year.

Latest monthly visits600 3-month web change-27.7% 1-year team growth-33.3%
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Similar companies

Closest operating peers by Dealroom taxonomy

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Investors

5 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed4 investors entered at this stage

  • Meron Capital
  • Haim Sadger
  • Ayala ( Aya ) Peterburg
  • Daniel Roditi

Other known investors1 additional known investor

Team profiled 6 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
1 countries with
team presence
🇮🇱 Israel44.4%
1 country shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Firmbase on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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