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Firmable

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Firmable is the definitive B2B database in Australia helping businesses drive smarter decisions by knowing more about their leads, customers, and candidates than ever before

Melbourne, AustraliaFounded 2023Marketing
Valuation $50–100M Last recorded · 2026
Headcount 100–500 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Firmable and the history behind them.

About Firmable

Firmable is a dynamic startup specializing in local business and market intelligence, tailored specifically for the Australian market. The company offers a comprehensive data platform designed to serve various business functions, including sales, recruitment, marketing, and market intelligence. By providing access to the largest and most accurate local B2B (business-to-business) database, Firmable enables companies to make smarter decisions and drive growth.

Firmable's primary clients are businesses operating within Australia that require detailed and up-to-date information about potential leads, customers, and candidates. This includes sales teams looking to prospect and connect with ideal customers, recruiters aiming to identify the best talent quickly, marketing teams seeking to segment and reach more customers, and analysts and investors who need to monitor markets and companies effectively.

The company operates in the business intelligence and data solutions market, focusing on providing high-quality, localized data. Firmable's business model revolves around offering a subscription-based service where clients pay for access to their extensive database and data enrichment tools. This model ensures a steady revenue stream while providing clients with continuous access to the latest data.

Firmable makes money by selling subscriptions to its platform, which includes APIs (application programming interfaces) and integrations with popular CRM (customer relationship management) systems like Salesforce and HubSpot. These integrations allow businesses to seamlessly enrich their existing data, making their CRM systems more powerful and effective.

In summary, Firmable is a key player in the Australian business intelligence market, offering a robust data platform that helps businesses know more about their leads, customers, and candidates, ultimately driving smarter decisions and accelerated growth.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2023
Headquarters
Melbourne, Australia
Employees
119
Open positions
9
Dealroom signal
89.0/100
Industry
Marketing
Sub-industry
CRM & Sales
Sector
Marketing
Business model
SaaS
Client focus
b2b

Funding history

2 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES A✓Equity / VC Mar 2026 $9.1M $65M AirTree Ventures ↗
SEED✓Equity / VC Oct 2023 $5.8M $23M Leigh Jasper · AirTree Ventures · Robert Phillpot ↗
Showing the latest 2 of 2 recorded eventsBook a demo for the full funding history →

Growth signals

Firmable website traffic

Latest recorded traffic for Firmable is 56K monthly website visits, down 1.8% over the last three months. Firmable's team grew 72.5% over the past year.

Latest monthly visits56K 3-month web change-1.8% 1-year team growth+72.5%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

7 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed3 investors entered at this stage

  • Leigh Jasper
  • AirTree Ventures
  • Robert Phillpot

Other known investors4 additional known investors

Team profiled 10 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
6 countries with
team presence
🇦🇺 Australia65.7%
🇮🇳 India21.2%
🇺🇸 United States7.1%
🇸🇬 Singapore4%
🇳🇿 New Zealand1%
Top 5 of 6 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Firmable on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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