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Firmable

Marketing · Melbourne, Australia · Founded 2023

Firmable is the definitive B2B database in Australia helping businesses drive smarter decisions by knowing more about their leads, customers, and candidates than ever before MoreLess

Firmable is a dynamic startup specializing in local business and market intelligence, tailored specifically for the Australian market. The company offers a comprehensive data platform designed to serve various business functions, including sales, recruitment, marketing, and market intelligence. By providing access to the largest and most accurate local B2B (business-to-business) database, Firmable enables companies to make smarter decisions and drive growth.

Firmable's primary clients are businesses operating within Australia that require detailed and up-to-date information about potential leads, customers, and candidates. This includes sales teams looking to prospect and connect with ideal customers, recruiters aiming to identify the best talent quickly, marketing teams seeking to segment and reach more customers, and analysts and investors who need to monitor markets and companies effectively.

The company operates in the business intelligence and data solutions market, focusing on providing high-quality, localized data. Firmable's business model revolves around offering a subscription-based service where clients pay for access to their extensive database and data enrichment tools. This model ensures a steady revenue stream while providing clients with continuous access to the latest data.

Firmable makes money by selling subscriptions to its platform, which includes APIs (application programming interfaces) and integrations with popular CRM (customer relationship management) systems like Salesforce and HubSpot. These integrations allow businesses to seamlessly enrich their existing data, making their CRM systems more powerful and effective.

In summary, Firmable is a key player in the Australian business intelligence market, offering a robust data platform that helps businesses know more about their leads, customers, and candidates, ultimately driving smarter decisions and accelerated growth.

Keywords: business intelligence, market intelligence, B2B database, sales prospecting, recruitment, marketing segmentation, CRM enrichment, Australian market, data solutions, local business data.

Company overview

Firmable company information

The essential company record, classifications and operating signals in one place.

Status
Operational
Founded
2023
Headquarters
Melbourne, Australia
Employees
119
Open positions
9
Dealroom signal
89.0
client focusb2bsub industryCRM & Salesbusiness modelSaaSindustryMarketing

Valuation & funding

Firmable funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES AEquity / VC Mar 2026 $9.1M $65M AirTree Ventures
SEEDEquity / VC Oct 2023 $5.8M $23M Leigh Jasper · AirTree Ventures · Robert Phillpot
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Financials

Workforce over time

Available workforce history. Financial fields without reported data are omitted.

YearEmployees
2026 119
2025 69
2024 45
2023 32
Company filings, research estimates and Dealroom dataOpen the full financial model →

Growth signals

Firmable website traffic

Latest recorded traffic for Firmable is 56K monthly website visits, down 1.8% over the last three months. Firmable's team grew 72.5% over the past year.

Latest monthly visits56K 3-month web change-1.8% 1-year team growth+72.5%
Monthly website visits36 observations · Jul 2023–Jun 2026
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Comparisons

Firmable compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →

Talent graph

Firmable's talent

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Team profiled 10 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

7 investors on Firmable's cap table

Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Seed 3 investors entered at this stage
Leigh Jasper
AirTree Ventures
Robert Phillpot
Other known 4 additional known investors
Harry Stebbings
Jordan Grives
Saniel Ventures
The Twenty Minute VC

Global footprint

Where Firmable has talent and traffic

Workforce by country
6 countries with
team presence
🇦🇺 Australia65.7%
🇮🇳 India21.2%
🇺🇸 United States7.1%
🇸🇬 Singapore4%
🇳🇿 New Zealand1%
Top 5 of 6 shown

In the news

Latest news about Firmable

Recent press, funding announcements, and product moves mentioning Firmable — open to read from the original sources.

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Market sentiment

What the market is saying about Firmable

An AI-synthesized read of the highest-engagement posts about Firmable on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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