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Firework

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Digital engagement platform that brings interactive video experiences to websites and apps

San Mateo, United StatesFounded 2017Marketing
Valuation $500M–1B Last recorded · 2022
Revenue $50–100M Latest reported FY
Headcount 100–500 Current team size
Total funding $100–500M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Firework and the history behind them.

About Firework

Firework is a pioneering company in the video commerce sector, providing innovative solutions for brands, retailers, and publishers. The company specializes in creating immersive video experiences that enhance customer engagement and drive sales. Firework's platform allows businesses to integrate livestream and shoppable video content into their digital storefronts, transforming the way consumers interact with products online.

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Firework serves a diverse range of clients, including small and rapidly growing teams, large enterprises, and industries such as beauty, electronics, and automotive. The company operates in the e-commerce market, which is rapidly evolving with the increasing demand for interactive and engaging online shopping experiences.

The business model of Firework revolves around offering customized plans and services tailored to the specific needs of each client. They provide a variety of solutions, including live video shopping events, on-demand video content, and community engagement tools. Firework generates revenue through subscription fees for their platform, customized service packages, and partnerships with brands and retailers.

Firework's value proposition lies in its ability to amplify shopping events and create a sense of community around digital storefronts. By leveraging patented technology, Firework enables businesses to convert clicks into customers through engaging video content. The company also offers free trials and demos to potential clients, allowing them to explore the platform's capabilities before committing to a plan.

In summary, Firework is redefining the future of commerce by integrating interactive video solutions into online shopping experiences. Their focus on customer engagement and community building sets them apart in the competitive e-commerce market.

Source: Dealroom company data

At a glance

Founded
2017
Headquarters
San Mateo, United States
Sector
Marketing
Power Law
Colt$25–100M revenue

Latest news

Press, funding announcements and product moves mentioning Firework.

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Investors

13 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A11 investors entered at this stage

Series B and later2 investors entered at this stage

Employees mapped 347 incl. 6 AI specialists
Founders Hidden — book a demo/100 quality score
Key operators 11 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
25 countries with
team presence
🇺🇸 United States44.4%
🇨🇦 Canada11.7%
🇮🇳 India10%
🇨🇳 China7.8%
🇯🇵 Japan5.6%
Top 5 of 25 shown
Web traffic by country
71K monthly visits
across markets
🇺🇸 United States18.9%
🇯🇵 Japan9.6%
🇩🇪 Germany7%
🇦🇺 Australia5.6%
🇮🇳 India5.4%
Top 5 markets shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Firework on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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