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Firework

Marketing · San Mateo, United States · Founded 2017

Digital engagement platform that brings interactive video experiences to websites and apps MoreLess

Firework is a pioneering company in the video commerce sector, providing innovative solutions for brands, retailers, and publishers. The company specializes in creating immersive video experiences that enhance customer engagement and drive sales. Firework's platform allows businesses to integrate livestream and shoppable video content into their digital storefronts, transforming the way consumers interact with products online.

Firework serves a diverse range of clients, including small and rapidly growing teams, large enterprises, and industries such as beauty, electronics, and automotive. The company operates in the e-commerce market, which is rapidly evolving with the increasing demand for interactive and engaging online shopping experiences.

The business model of Firework revolves around offering customized plans and services tailored to the specific needs of each client. They provide a variety of solutions, including live video shopping events, on-demand video content, and community engagement tools. Firework generates revenue through subscription fees for their platform, customized service packages, and partnerships with brands and retailers.

Firework's value proposition lies in its ability to amplify shopping events and create a sense of community around digital storefronts. By leveraging patented technology, Firework enables businesses to convert clicks into customers through engaging video content. The company also offers free trials and demos to potential clients, allowing them to explore the platform's capabilities before committing to a plan.

In summary, Firework is redefining the future of commerce by integrating interactive video solutions into online shopping experiences. Their focus on customer engagement and community building sets them apart in the competitive e-commerce market.

Keywords: video commerce, livestream, shoppable video, customer engagement, digital storefront, e-commerce, interactive experiences, customized plans, patented technology, community building.

Valuation $500M–1B
Revenue $50–100M
Headcount 100–500
Total funding $100–500M
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Firework and the history behind them.

Talent graph

Firework's talent

Book a demo to see the people
Employees mapped 347 incl. 6 AI specialists
Founders Hidden — book a demo/100 quality score
Key operators 11 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

13 investors on Firework's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Series A 11 investors entered at this stage
Lightspeed Venture Partners
Long Venture Partners
CRCM Ventures
IDG Capital
GSR Ventures
DHVC
Sumitomo
Asahi Kasei Ventures
Sand Hill Angels
American Express Ventures
SoftBank
Series B+ 2 investors entered at this stage
SoftBank
Sand Hill Angels

Global footprint

Where Firework has talent and traffic

Workforce by country
25 countries with
team presence
🇺🇸 United States44.4%
🇨🇦 Canada11.7%
🇮🇳 India10%
🇨🇳 China7.8%
🇯🇵 Japan5.6%
Top 5 of 25 shown
Web traffic by country
71K monthly visits
across markets
🇺🇸 United States18.9%
🇯🇵 Japan9.6%
🇩🇪 Germany7%
🇦🇺 Australia5.6%
🇮🇳 India5.4%
Top 5 markets shown

Market sentiment

What the market is saying about Firework

An AI-synthesized read of the highest-engagement posts about Firework on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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