FioulReduc

About FioulReduc

FioulReduc operates as a digital marketplace and price comparison platform for domestic heating oil in France. The company was established to address a market gap where, in 2011, heating oil was a common consumer product not readily available for online purchase. Founded by Guillaume Bort and Hervé Degreve, the platform was officially launched in April 2012, initially serving the Rhône-Alpes, Bourgogne, and Île-de-France regions. The founders leveraged their previous experience of over a decade in the French energy sector to build the service.

The business model centers on aggregating demand from consumers and connecting them with a network of local fuel distributors. This provides consumers with competitive pricing through negotiated rates and gives distributors access to a wider customer base. FioulReduc generates revenue by taking a commission on the transactions facilitated through its platform. The platform serves both individual households and professional clients. Key features include daily tracking of fuel prices, flexible delivery options (from 24 hours to 5 days), and the ability for users to organize group orders with neighbors to achieve greater savings. Over the years, the company has expanded its offerings significantly. It introduced services for ordering Non-Road Diesel Fuel (GNR) in 2015 and boiler maintenance services in 2017. To enhance customer experience, FioulReduc integrated flexible payment options, allowing payments in multiple installments through partnerships with financial institutions. The company has also shown a commitment to supporting customers through energy transitions, offering advice on reducing consumption and solutions for energy renovation projects. In June 2021, FioulReduc expanded its portfolio by launching boisreduc.com, a sister platform for ordering firewood, pellets, and compressed logs.