Fintary

About Fintary

Fintary offers an AI-powered revenue growth platform designed to automate and streamline commission and financial operations for the insurance industry. The company was founded in 2021 by Qiyun Cai, Yu Chen, and Michael Lee and is headquartered in San Francisco. The founding stemmed from CEO Qiyun Cai's direct experience with the inefficiencies of managing commissions at a rapidly growing insurance brokerage, where she spent late nights manually reconciling spreadsheets. This firsthand frustration led her to partner with tech experts to create a solution that treats commission operations as a growth engine rather than a back-office burden.

The company targets insurance organizations, including agencies, brokers, and carriers, across various lines such as life and annuity, employee benefits, health, and property and casualty. Its business model is based on a SaaS subscription, with revenue generated through direct sales and partnerships. Fintary's platform automates the entire commission lifecycle, replacing manual spreadsheets and reducing reconciliation time from weeks to minutes. Key features include AI-enabled data extraction from any carrier format, automated reconciliation, and management of complex compensation structures like splits, hierarchies, bonuses, and overrides. This automation aims to reduce administrative hours, improve payout accuracy, and enhance agent retention.

Beyond operational efficiency, Fintary provides real-time business intelligence and analytics, giving clients immediate visibility into profitability by carrier, product, and agent. This allows users to anticipate chargebacks, identify revenue leaks, and make informed financial decisions. A significant feature is the white-label producer portal, which offers agents transparent, 24/7 access to their commission statements at the policy level, helping to build trust and satisfaction. The company has demonstrated considerable traction, having raised a total of $12.8 million, including a $10 million Series A round in November 2025 led by Infinity Ventures. This funding is allocated to team expansion and enhancing product capabilities.