Finetwork

About Finetwork

Finetwork, operating under the commercial name Wewi Mobile S.L., is a Spanish telecommunications company that provides fiber and mobile services. The company was established in 2015 by Pascual Pérez Castillo in Villena, Alicante. Pérez, a discrete entrepreneur from Elda, has a background marked by overcoming personal and financial challenges to build a successful business, earning him the moniker 'the Steve Jobs of Elda'. His journey also includes reviving the local football club, C.D. Eldense.

Initially, Finetwork operated as a local low-cost operator, leveraging MásMovil's infrastructure for mobile services and offering fiber internet exclusively in Alicante and Murcia. A pivotal moment came in 2019 when the company experienced substantial growth, increasing its customer base from 35,000 to over 260,000 in a single year. This surge prompted a national expansion, which involved opening commercial stores and moving its headquarters to a modern facility in Elda in 2020. A key strategic move was the shift to using Vodafone's network, enabling Finetwork to offer its fiber service nationwide. In May 2024, the company solidified this relationship, signing a five-year wholesale agreement with Vodafone to utilize its fiber and mobile network, which includes the rollout of 5G services.

The company's business model targets residential consumers, businesses, and wholesale partners. As of late 2023, the customer base was composed of 64% residential clients, 29% wholesale, and 7% business users. The wholesale division, rebranded as Finetwork Soluciones Wholesale in May 2024, provides white-label services to other operators and connectivity providers, accounting for over 300,000 active services. This wholesale offering is highly customizable, allowing partners to tailor everything from SIM cards to a proprietary CRM. For individual and business customers, Finetwork offers a range of services including mobile telephony, fiber optic internet, and television packages featuring content like LALIGA HYPERMOTION and Prime Video. A distinct feature is the ability for users to customize their own tariff plans and to accumulate and share data gigs. The company has positioned itself as a competitive alternative in the Spanish market, often cited for its affordable plans.

Finetwork has pursued an aggressive marketing strategy, engaging high-profile brand ambassadors like Formula 1 driver Fernando Alonso and former footballer Joaquín Sánchez to boost its visibility. This is part of a broader repositioning to appeal to a wider demographic beyond its initial Gen Z target. The company has also made significant investments in technology, partnering with Amdocs in February 2024 to overhaul its core business systems to better support triple-play offerings of fiber, TV, and mobile services. The company's growth is reflected in its customer numbers, surpassing one million clients, with ambitions to reach three million by 2028.