FiNC

About FiNC

FiNC Technologies is a Japanese health-tech startup founded in 2012 by Yuji Mizoguchi. The company specializes in providing a wellness management platform that utilizes artificial intelligence to offer personalized health solutions. Yuji Mizoguchi's background in personal training and gym management inspired the creation of FiNC, aiming to provide broader access to health guidance. In September 2018, the company changed its name from FiNC Inc. to FiNC Technologies Inc. In May 2025, Kaori Kojima was appointed as the President and CEO.

The company's core offering is the FiNC app, a health and fitness application that has achieved over 12 million downloads. The app allows users to log and manage various life data points, including steps, meals, exercise, weight, sleep, and menstruation. It leverages AI to provide personalized advice and features gamification elements, such as a pedometer-linked lottery, to encourage user engagement and continuation. For corporate clients, FiNC for BUSINESS offers a suite of health management services that include health check monitoring, stress checks, and employee wellness programs. The business model operates on both a B2C basis through the app and a B2B basis by providing corporate wellness solutions. FiNC also develops and sells its own connected devices, such as a smart body composition scale that syncs with the app to record 11 different health metrics.

Since its inception, FiNC Technologies has raised a total of $167 million in funding from a wide range of 51 investors, including Yokohama Capital, AIZAWA Investments, Japan Post Capital, and Rohto Pharmaceutical. The company has engaged in strategic acquisitions, such as acquiring the healthcare business of Guppy's in March 2025.