Finally Holdings

About Finally Holdings

Finally Holdings, operating as finally.tech, offers a comprehensive financial technology platform aimed at small and mid-sized businesses (SMBs).

The company was founded in January 2018 by Felix Rodriguez (CEO), his wife Glennys Rodriguez (COO), and Edwin Mejia (Business Development). The founders' firsthand experience with the financial management struggles of small businesses, drawn from observing their own family's entrepreneurial ventures, was the primary catalyst for creating the company, which was formerly known as Back Office. Felix Rodriguez, in particular, was inspired by witnessing the challenges his Dominican Republic-born relatives faced with bookkeeping and financial management.

Finally provides an integrated suite of tools designed to automate and streamline back-office financial operations. The core of the platform is an AI-powered engine that automates bookkeeping by classifying transactions in real-time, manages expenses, processes payroll, and assists with tax preparation and compliance. The service portfolio also includes features for invoicing, bill payment, and a corporate charge card that does not require a personal guarantee. The business model is multifaceted, generating revenue through a combination of software subscription fees, interchange fees from its corporate card, and interest income. The platform is designed to serve as an all-in-one financial hub, integrating with other software like QuickBooks and Xero, which allows clients to consolidate their financial data onto a single dashboard. By March 2022, the company was managing nearly $2 billion in transactions for over 1,000 business clients. As of September 2024, it served over 1,500 businesses in the United States.

The firm has demonstrated significant growth, reporting a 300% increase in revenue since its Series A funding round in March 2022. That round, led by PeakSpan Capital, raised over $95 million in a mix of equity and debt. The company secured an additional $10 million in February 2024, and later that year, it announced a Series B round of $50 million, also led by PeakSpan Capital, along with a $150 million credit line, bringing its total funding to $305 million in debt and equity. Headquartered in Miami, Florida, the company has expanded its team to approximately 220 employees.