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Field Agent

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Enables companies to access location specific business information

Fayetteville, United StatesFounded 2010Event Tech
Valuation $50–100M Last recorded · 2022
Headcount 100–500 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Field Agent and the history behind them.

About Field Agent

Field Agent was founded with a vision to revolutionize the way companies gather data from the field. The company was established by Rick West, Henry Ho, and Kelly Miller, who identified a gap in the market for real-time, crowdsourced data collection. Their idea was simple yet powerful: leverage the power of everyday smartphone users to collect data for businesses.

The journey began in 2010, when the founders launched the Field Agent app, allowing users to earn money by completing small tasks such as taking photos of products on shelves or checking prices at local stores. This innovative approach provided companies with valuable insights quickly and cost-effectively, while also offering users a new way to earn income.

Field Agent's growth was steady, driven by its unique business model and the increasing demand for real-time data. The company expanded its operations beyond the United States, tapping into international markets and broadening its client base.

A significant milestone in Field Agent's journey was its ability to secure partnerships with major brands and retailers, which validated its business model and opened doors to new opportunities. While the company has not gone public or been acquired, its success is marked by its sustained growth and the trust it has built with its clients.

Today, Field Agent continues to innovate in the field of crowdsourced data collection, constantly refining its platform to better serve both its clients and its network of agents. The company's story is a testament to the power of innovation and the potential of leveraging technology to solve real-world problems.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2010
Headquarters
Fayetteville, United States
Employees
275
Open positions
12
Dealroom signal
68.5/100
Industry
Event Tech
Sector
Event Tech, Retail, On-Demand, Gig Economy
Technology
Mobile app
Client focus
b2b
Investment activity
3 companies, latest Jun 2024
Capital deployed
—
Preferred round
ACQUISITION

Funding history

4 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
GROWTH EQUITY VC✓Equity / VC Sep 2024 $0 — Five Elms Capital ↗
EARLY VC✓Equity / VC Nov 2022 $8.7M $35M Undisclosed ↗
Showing the latest 2 of 4 recorded eventsBook a demo for the full funding history →

Growth signals

Field Agent website traffic

Latest recorded traffic for Field Agent is 61K monthly website visits, up 69.4% over the last three months. Field Agent's team declined 1.4% over the past year.

Latest monthly visits61K 3-month web change+69.4% 1-year team growth-1.4%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investors

1 investor on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A1 investor entered at this stage

  • Five Elms Capital
Team profiled 8 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 6 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
🇺🇸 United States · Fayetteville HQ
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Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Field Agent on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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