FICX

About FICX

Originally founded as CallVU in 2012, and later trading as FICX, the company provides a no-code customer experience (CX) automation platform for enterprises. The firm was established by Ori Faran, Roee Halfon, and Doron Rotsztein. The founders possess deep expertise in contact center technologies and customer engagement. Ori Faran, the CEO, holds a Ph.D. centered on customer engagement and is credited with innovations in Visual IVR, driven by a vision to move customer interactions beyond traditional phone calls. CTO Doron Rotsztein brings over twenty years of software development experience, while VP of Technical Operations Roee Halfon has an extensive background in leading strategic CX deployments.

The company's primary business revolves around its software platform that enables enterprises to design, build, and deploy digital customer journeys without writing code. This service targets businesses in sectors such as financial services, insurance, healthcare, and telecommunications that are looking to streamline complex customer processes like onboarding, claims processing, and technical support. The business model is centered on providing this platform to help clients reduce reliance on expensive contact centers, lower operational costs, and increase sales conversions.

The platform, known as Callvu Studio, is a drag-and-drop environment equipped with over 75 pre-built components and templates. It allows non-technical staff to create and automate workflows for various customer-facing tasks, including digital forms, eSignatures, document uploads, and PCI-compliant payments. A key feature is its ability to integrate with existing enterprise systems like CRMs and back-office databases, which allows for pre-population of forms and data synchronization. The resulting digital experiences are omnichannel, functioning across websites, mobile apps, and chat interfaces. Recently, the company incorporated generative AI modules, called "Callvu AI Elements," which can be added to the customer workflows to further streamline interactions.