Fibr

About Fibr

Fibr.ai is an artificial intelligence-driven personalization and Conversion Rate Optimization (CRO) platform founded in January 2023 by serial entrepreneurs Ankur Goyal and Pritam Roy. Goyal, the CEO, holds an MBA from Stanford and a B.Tech from IIT Delhi, bringing over a decade of marketing experience from roles at companies like Nestlé and Paper Boat, as well as founding the women's health brand "andMe". The company was established to address the challenges marketers face with rising customer acquisition costs (CAC) and the deprecation of third-party cookies.

Fibr operates as a full-stack AI-CRO solution that transforms static websites into self-optimizing systems. The platform is built around a workforce of AI agents that automate website personalization, experimentation, and performance monitoring. Its flagship product, 'Pilot', creates personalized landing pages for each advertisement, email, or SMS, tailoring content based on user data such as traffic source, location, and behavior to improve conversion rates. Another product, 'Blocks', enables marketers to repurpose high-performing content across different formats, such as converting a successful ad into a blog post or social media update.

The company targets lead-generation clients in sectors like insurance, broadband, home improvement, and consumer services, with a focus on markets in the US, Canada, and India. Fibr's business model is a disruptive pay-per-use system, which makes enterprise-grade personalization accessible to businesses of all sizes, distinguishing it from traditional SaaS pricing. The platform integrates with existing marketing technology stacks, including analytics platforms like GA4, CRMs like Hubspot, and ad platforms like Google and Meta.

Fibr has secured a total of $3.8 million in funding over two rounds. A seed round in February 2023 raised $2 million, followed by a $1.8 million round in July 2024 led by Accel, with participation from 2am VC and angel investors like Kunal Shah, the founder of CRED. The company has offices in Bengaluru, India, and is also registered in New York and Delaware.