FFalcon

About FFalcon

Established in 2017 as a subsidiary of the global electronics giant TCL, FFalcon operates as the central nervous system for the content and application ecosystem on TCL's smart TVs. The firm is responsible for the system development and global operation of TCL Smart Screens, covering everything from application development and content management to the commercialization of Connected TV (CTV) advertising.

FFalcon's business model is strategically positioned within the booming Over-The-Top (OTT) and CTV advertising market. The company generates revenue by monetizing the vast user base of TCL smart TVs through targeted advertising solutions. This is achieved by leveraging its expansive inventory, which includes premium home screen placements and a wide array of Free Ad-Supported Streaming TV (FAST) channels. Strategic partnerships with ad-tech companies like mediasmart and Nexxen enhance its programmatic advertising capabilities, allowing brands to reach highly engaged audiences across more than 160 countries.

The company's product portfolio is designed to enhance the user experience and drive engagement. Key offerings include the TCL Channel, an AVOD streaming platform with over 24 million users worldwide, providing a diverse lineup of channels and a vast library of on-demand movies and shows. Another significant product is BrowseHere, a web browser designed specifically for smart TVs. It features a built-in ad blocker, an integrated IPTV player, voice input, and a user interface optimized for remote control navigation, making web browsing on a large screen more seamless.