Fez Japan

About Fez Japan

Fez Inc., established in December 2015, is a retail technology firm focused on the digital transformation of the Japanese retail industry. The company was founded by Jumpei Itami, whose experiences at P&G and Google revealed significant challenges and opportunities within the retail sector. While at P&G, he gained a deep understanding of in-store operations and the complexities of buyer decision-making. His subsequent role at Google underscored the potential of data and digital marketing to address these issues, inspiring him to launch Fez.

Fez operates on a mission to "scientize information, products, and sales floors to create a new standard in the retail industry." The company primarily serves retailers, such as drug stores, and consumer goods manufacturers. Its core business revolves around the "Urumo" retail data platform, one of the largest in Japan. This platform forms the basis of the company's revenue-generating solutions, which are designed to analyze complex data and drive sales growth for its clients. Fez has established partnerships with major retail chains, providing it access to a massive pool of anonymized purchasing data from approximately 100 million IDs.

The company's main offering, the Urumo platform, integrates and analyzes various data types, including ID-POS (point-of-sale data linked to loyalty cards), product information, and store data. It provides a suite of solutions tailored for both retailers and manufacturers. "Urumo Ads" is an advertising solution that allows manufacturers to deliver targeted ads and measure their direct impact on in-store purchases. For retailers and manufacturers, "Urumo BI" (Business Intelligence) is a recently added feature that leverages generative AI to simplify data analysis, enabling users without specialized knowledge to derive insights for marketing strategies and improve operational efficiency. Another tool, "Urumo Explorer," visualizes customer behavior and purchasing trends. By combining advertising, sales promotion, and in-store data, Fez delivers a comprehensive OMO (Online Merges with Offline) solution that bridges the gap between digital marketing efforts and physical sales outcomes.