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Feroot

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Automated in-app self-service, real-time access to all gdpr subject access requests across all saas processors

Toronto, CanadaFounded 2017Legal
Valuation $0–100M Latest valuation · 2022
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Feroot and the history behind them.

About Feroot

Feroot Security provides a cybersecurity platform focused on protecting the client-side, or user-facing, components of web applications. The company was founded in Toronto, Canada, in 2017 by Ivan Tsarynny and Vitaliy Lim. Tsarynny, the CEO, has over two decades of experience in the IT industry and holds roles such as the OWASP Top 10 Client-Side Project Lead. Lim, the CTO, is a serial entrepreneur with a background in electrical and computer engineering and has been involved in white-hat hacking since the 2000s.

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The firm's business is centered on addressing the growing threats that target the user's browser, an area often overlooked by traditional server-side security. Modern websites heavily rely on third-party JavaScript for functionalities like analytics, advertising, and customer support, which creates vulnerabilities for attacks like Magecart, digital skimming, and formjacking. These attacks involve injecting malicious code into websites to steal sensitive user data, such as credit card details and personal information, directly from the user's browser. Feroot's platform is designed to give organizations visibility into this client-side attack surface by monitoring and controlling all JavaScript-based services and scripts running on their web applications.

Feroot generates revenue through a subscription-based model for its platform, which includes several products like Inspector, PageGuard, and the Feroot AI Platform. These tools provide automated scanning, real-time monitoring, and proactive defense to detect and block unauthorized script activities and data exfiltration. The platform helps businesses in sectors like e-commerce, financial services, and healthcare protect customer data, maintain brand trust, and comply with various data privacy regulations such as PCI DSS, HIPAA, and GDPR. The company has successfully raised a total of $13.5 million in seed funding, with an $11 million round led by True Ventures in February 2022 to accelerate product development and market expansion.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2017
Headquarters
Toronto, Canada
Employees
53
Open positions
2
Dealroom signal
86.6/100
Industry
Legal
Sector
Legal, Risk Management, Spinout, YC W21
Client focus
b2b

Latest news

Press, funding announcements and product moves mentioning Feroot.

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Funding history

6 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SEEDEquity / VC Feb 2022 $11M $44M True Ventures
SEEDEquity / VC Jul 2021 $2.4M $9.6M Kevin Patrick Mahaffey · Haystack · Oleg Rogynskyy · Scale Asia Ventures
Showing the latest 2 of 6 recorded eventsBook a demo for the full funding history →

Growth signals

Feroot website traffic

Latest recorded traffic for Feroot is 49K monthly website visits, up 32.4% over the last three months. Feroot's team grew 39.5% over the past year.

Latest monthly visits49K 3-month web change+32.4% 1-year team growth+39.5%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Investors

15 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed12 investors entered at this stage

Other known investors3 additional known investors

  • University of Toronto
  • Creative Destruction Lab
  • David Cain
Team profiled 6 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
5 countries with
team presence
🇨🇦 Canada70.2%
🇺🇸 United States21.3%
🇺🇦 Ukraine4.3%
🇦🇪 United Arab Emirates2.1%
🇧🇷 Brazil2.1%
5 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Feroot on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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