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Fergus Software

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An innovative cloud-based job management software built for plumbers, electricians and other trade businesses

Auckland, New ZealandFounded 2012Other B2B Software
Valuation $50–100M Last recorded · 2022
Revenue $10–50M Latest reported FY
Headcount 100–500 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Fergus Software and the history behind them.

About Fergus Software

Fergus Software operates as a specialized provider of cloud-based job management solutions tailored for the trades and construction industry, with a particular focus on small to medium-sized businesses such as plumbers, electricians, and gas fitters. The company was established in 2004 in Auckland, New Zealand, by Dan Pollard. Pollard, a tradesman himself with a background in plumbing, conceived the idea for Fergus after experiencing firsthand the administrative burdens and financial leaks that plagued his own business. His direct industry experience was the catalyst for developing a system to automate quoting, invoicing, and job tracking, aiming to solve the real-world problems he faced daily.

The company's core offering is a Software-as-a-Service (SaaS) platform designed to streamline the entire workflow of a trade business, from initial customer inquiry to final payment. Fergus generates revenue through a tiered subscription model, offering different plans based on the size and needs of the business. Key features of the platform include real-time job tracking, which allows for efficient dispatching and monitoring of staff, and a digital dashboard for managing schedules and tasks. The software integrates quoting and estimating tools that can be converted into jobs with a single click. It also facilitates comprehensive financial management by handling invoicing, tracking supplier costs, and managing purchase orders, providing business owners with clear visibility into the profitability of each job. This is achieved by enabling users to track labor hours and materials against specific jobs, thereby identifying potential financial leaks and ensuring accurate billing.

Significant milestones for the company include its expansion into the Australian market in 2017 and subsequently into the United Kingdom in 2021, broadening its international presence. A pivotal moment in its growth trajectory occurred in 2021 when it secured a NZ$15 million Series A funding round led by Movac, a prominent New Zealand venture capital firm. In 2024, Fergus announced a strategic partnership with business.govt.nz, a New Zealand government agency, to further support digital adoption among trade businesses. The platform's unique selling proposition lies in its development being rooted in the practical experience of a tradesman, which ensures the features directly address the specific pain points of its target clientele.

Source: Dealroom company data

At a glance

Founded
2012
Headquarters
Auckland, New Zealand
Sector
Other B2B Software
Power Law
Colt$25–100M revenue

Investors

4 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A2 investors entered at this stage

Series B and later2 investors entered at this stage

Team profiled 21 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 7 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
4 countries with
team presence
🇳🇿 New Zealand60.8%
🇦🇺 Australia28.4%
🇬🇧 United Kingdom8.1%
🇵🇭 Philippines2.7%
4 countries shown
Web traffic by country
290K monthly visits
across markets
🇳🇿 New Zealand43.6%
🇦🇺 Australia38.3%
🇮🇳 India6%
🇬🇧 United Kingdom5.1%
🇺🇸 United States1.9%
Top 5 markets shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Fergus Software on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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