COMPANY PROFILE

Fender

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Maker of apps, websites, platforms and tools to compliment the guitars, amps

Los Angeles, United StatesFounded 2015Consumer Services

Valuation $50–100M Last recorded · 2016

Headcount 2–5k Current team size

Total funding $10–50M Disclosed equity funding

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About Fender

Fender Musical Instruments Corporation (FMIC), accessible via fender.com, is a renowned American manufacturer specializing in musical instruments and equipment, primarily guitars and basses. Established in 1946, Fender has become synonymous with the spirit of rock 'n' roll. The company serves a diverse clientele, ranging from beginner musicians to professional artists, offering a wide array of products tailored to different skill levels and musical styles.

Fender operates in the musical instruments market, which includes electric guitars, basses, amplifiers, and accessories. The company’s product lineup features various series such as the Vintera II, American Ultra, American Vintage II, and Artist Signature Series. These products cater to different segments, from entry-level instruments for beginners to high-end models for seasoned professionals.

The business model of Fender revolves around direct sales through its website and authorized dealers worldwide. The company generates revenue by selling its instruments and accessories, offering customization options through the Mod Shop, and providing exclusive bundles and web-exclusive products. Additionally, Fender has expanded its digital footprint with apps like the Fender Tune, a tuner app for guitars, ukuleles, and basses, enhancing the user experience and fostering brand loyalty.

Fender’s market presence is global, with a strong foothold in regions such as North America, Europe, and Asia-Pacific. The company’s commitment to quality and innovation has solidified its reputation as a leader in the musical instruments industry.

MoreLess Source: Dealroom company data

At a glance

Status: Operational
Founded: 2015
Headquarters: Los Angeles, United States
Employees: 2,165
Open positions: 38
Dealroom signal: 67.0/100
Industry: Music
Sector: Consumer Services, Entertainment, Hard Tech
Business model: Manufacturing
Client focus: b2b
Links: Website LinkedIn X

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Funding history

2 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
DEBT✓Debt	Sep 2025	$40M	—	Tiger Finance	↗
LATE VC✓Equity / VC	Jun 2016	$13M	$51M	Undisclosed	—

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Growth signals

Fender website traffic

Latest recorded traffic for Fender is 4.1M monthly website visits, up 0% over the last three months. Fender's team declined 0.1% over the past year.

Latest monthly visits4.1M 3-month web change0% 1-year team growth-0.1%

Monthly website visitsOct 2017–Jul 2026

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Open positions

Openings linked to this company in Dealroom

Financial Analyst New Corona, CACorona, California, United States, Northern America, Americas · Finance · Sep 3, 2026 Sander, Body MIll New Corona, CACorona, California, United States, Northern America, Americas · Other · Sep 3, 2026 Quality Assurance Receiving Inspector New Corona, CACorona, California, United States, Northern America, Americas · Other · Aug 29, 2026 Sourcing SpecialistEnsenada, Baja California, Mexico · Accounting · Aug 28, 2026 Sourcing Specialist New Ensenada, MexicoEnsenada, Mexico, Central America, Americas · Accounting · Aug 28, 2026 Director, Human Resources - Manufacturing New Corona, CACorona, California, United States, Northern America, Americas · Human Resources · Aug 22, 2026 Production Worker, Neck Mill New Corona, CACorona, California, United States, Northern America, Americas · Other · Aug 22, 2026 Temp Guitar Packer New San Bernardino, CASan Bernardino, California, United States, Northern America, Americas · Other · Aug 20, 2026

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