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Fello (Formally FlashHouse)
Empowers all agents with an iBuying solution and provides home sellers with a seamless, trusted experience
About Fello (Formally FlashHouse)
Fello operates in the PropTech sector, focusing on empowering real estate agents with advanced tools to excel in a rapidly changing industry. The company provides a guaranteed offer platform that allows agents to generate and convert seller leads more effectively. By leveraging a comprehensive database and targeted marketing strategies, Fello helps agents identify and engage with homeowners who are actively looking to sell their properties. The business primarily serves real estate agents and teams, offering them a competitive edge in lead generation and client relationship management. Fello's business model includes a subscription-based service for agents, along with an affiliate program that rewards users for bringing new teams onto the platform. Revenue is generated through subscription fees and affiliate commissions. The company aims to be a game-changer in real estate technology, providing agents with the tools they need to thrive.
Source: Dealroom company dataKnowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| DEBT✓Debt | Jun 2022 | $13M | — | Undisclosed | ↗ |
| EARLY VC✓Equity / VC | Jun 2022 | $13M | $50M | Ben Rubenstein · Javelin Venture Partners | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Fello (Formally FlashHouse) is 200K monthly website visits, down 9.1% over the last three months. Fello (Formally FlashHouse)'s team declined 30.5% over the past year.
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A2 investors entered at this stage
Javelin Venture Partners
Ben Rubenstein
Source: Dealroom Talent Intelligence.
Global footprint
Market sentiment
An AI-synthesised read of the highest-engagement posts about Fello (Formally FlashHouse) on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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