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Felix
Insurance e-commerce and automation platform for insurance brokers
About Felix
Felix is a software platform designed to revolutionize the insurance brokerage industry in the UAE by connecting insurers, intermediaries, and their customers. The platform provides a comprehensive suite of tools that enable brokers to cut costs and increase sales by offering a seamless digital experience. Felix targets insurance brokers looking to modernize their operations and meet the growing demand for quick, convenient, and transparent digital interactions. The business operates within the insurance sector, focusing on digital transformation for brokers. Felix generates revenue by providing its platform as a service to brokers, who benefit from enhanced client engagement and operational efficiency. The company emphasizes data security, employing industry-leading SSL encryption to protect client information. Felix adheres to the Twelve Factor methodology, ensuring a secure, resilient, and highly available application. Key personnel include co-founders Taline Vahanian, an insurance industry veteran, and Edmond Husseini, a seasoned entrepreneur, along with Chief Architect Jibran Ahmed and Sr. Full Stack Developer Hasan AGha. The platform is designed to comply with applicable laws and regulations regarding data storage and privacy.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2017
- Headquarters
- Dubai, United Arab Emirates
- Employees
- 12
- Open positions
- None listed
- Dealroom signal
- 64.6/100
- Industry
- Fintech, Marketing
- Sub-industry
- Insurance
- Sector
- Fintech, SaaS, Lead Generation, Customer Service, Insurance, Platform, Insurtech
- Business model
- SaaS
- Client focus
- b2b
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SEED✓Equity / VC | Jul 2020 | $800K | $3.2M | Oman Technology Fund | ↗ |
| SUPPORT PROGRAM✓Other financing | Apr 2018 | $120K | — | Techstars | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Felix is 370 monthly website visits, up 76.2% over the last three months. Felix's team grew 0% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed1 investor entered at this stage
Oman Technology Fund
Other known investors3 additional known investors
Techstars
OTF Wadi Accelerator
Riyadh Techstars Accelerator
Source: Dealroom Talent Intelligence.
Global footprint
Market sentiment
An AI-synthesised read of the highest-engagement posts about Felix on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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