FEG

About FEG

Fortuna Entertainment Group (FEG) stands as the largest omnichannel betting and gaming operator in Central and Eastern Europe. The company's journey began in 1990 when its founding entity, FORTUNA sázková kancelář a.s., was established in Prague by a group of partners including Michal Horáček, becoming the first betting firm in what was then Czechoslovakia. A year later, in 1991, the operation expanded into Slovakia. A significant milestone occurred in 2005 when the investment group Penta Investments acquired Fortuna, subsequently expanding into Poland the same year. This acquisition fueled the company's growth, leading to the formal establishment of the Fortuna Entertainment Group (FEG) in 2010.

FEG operates through a robust omnichannel model, providing services to millions of customers online, on mobile devices, and in physical retail locations. The business primarily generates revenue from sports betting, offering both pre-match and live betting options on a wide array of sporting events. The company's portfolio also includes online casinos featuring slots, table games like roulette and blackjack, and live dealer games in certain markets. Additionally, FEG provides online lotteries, scratch cards, and virtual sports betting, which are simulated sports events available 24/7. Serving individual consumers in the betting and gaming market, the company operates under several brands, including Fortuna, Casa Pariurilor in Romania, and PSK in Croatia. The group's operational footprint covers the Czech Republic, Slovakia, Poland, Romania, and Croatia, with a Business Intelligence unit based in India.

The company's expansion has been marked by strategic acquisitions and technological advancements. In 2017, FEG acquired the Hattrick Sports Group, which brought the Croatian brand PSK and the Romanian brand Casa Pariurilor into its portfolio. That same year, it launched online gaming in the Czech Republic, becoming one of the first licensed operators in the market. The group has consistently invested in its digital offerings, rolling out redesigned sportsbook and casino native apps, introducing online scratch cards, and implementing customer care chatbots. FEG's growth strategy focuses on both organic expansion and acquisitions, supported by a long-term partnership with technology provider Playtech, whose platform underpins FEG's omnichannel services across all its markets.