COMPANY PROFILE

FanCraze

Explore full profile

Cricket NFT platform where fans can collect, use, play and interact with cricket through NFTs

Mumbai, IndiaFounded 2021Consumer Services

Valuation $500M–1B Last recorded · 2022

Revenue $1–10M Latest reported FY

Headcount <100 Current team size

Total funding $100–500M Disclosed equity funding

Unlock exact values

About FanCraze

FanCraze is a digital collectibles company focused on the global cricket market, founded in 2021 by Anshum Bhambri, Kushagra Kohli, and Sundar Raman. The company is developing a sports metaverse, offering fans officially licensed digital collectibles, or NFTs, that capture iconic moments from cricket matches. This venture is supported by a significant Series A funding round of $100 million, led by Insight Partners and B Capital, with notable participation from Tiger Global, Sequoia Capital India, and Cristiano Ronaldo. The company's first funding round was in November 2021.

The founding team combines deep expertise in finance, technology, and sports management. Anshum Bhambri, the CEO, has a background in investment banking and financial mathematics from Stanford University and the University of Chicago. Kushagra Kohli is a serial entrepreneur, and Sundar Raman brings extensive experience as the former COO of the Indian Premier League (IPL). Their collective vision is to leverage NFTs to create a direct connection between intellectual property owners and their fan bases. FanCraze operates on a model where it partners with major cricket organizations, including a landmark agreement with the International Cricket Council (ICC), to create and sell these digital assets. The company has since extended this partnership to launch a Web3 fantasy game called ICC Crictos SuperTeam.

The platform allows users to buy, sell, and trade video NFTs of celebrated moments in cricket history on the Flow blockchain. Revenue is generated from the initial sale of these collectible packs and transaction fees on its secondary marketplace. Beyond simply owning collectibles, users can participate in play-to-earn games, build collections, and engage in fantasy sports leagues to win cash prizes and exclusive real-world experiences. This model aims to deepen fan engagement by combining the thrill of collecting with interactive gaming and tangible rewards. With an expanding user base across more than 100 countries, FanCraze is positioned to capitalize on the convergence of sports fandom and the digital asset economy.

MoreLess Source: Dealroom company data

At a glance

Status: Operational
Founded: 2021
Headquarters: Mumbai, India
Employees: 43
Open positions: None listed
Dealroom signal: 29.7/100
Industry: Gaming, Sports
Sector: Consumer Services, NFT, Web 3.0, Crypto and Web3, Hard Tech
Technology: Blockchain
Business model: SaaS
Client focus: b2c
Links: Website LinkedIn X

Knowledge graph

Founder mafia, market maps, research and news connected to this company by Dealroom

Funding history

2 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
SERIES AOther financing	Mar 2022	$100M	$400M	Mirae Asset Capital · Cristiano Ronaldo · Insight Partners · B Capital	↗
SEEDOther financing	Nov 2021	$17M	$70M	Samsung Next · Courtside Ventures · Bow Capital · Tiger Global	—

Showing the latest 2 of 2 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

Year	Revenue	Growth
2026
2025
2024
2023
2022		—

Company filings, research estimates and Dealroom dataBook a demo for the full financial model →

Growth signals

FanCraze website traffic

Latest recorded traffic for FanCraze is 13K monthly website visits, down 48% over the last three months. FanCraze's team declined 2.3% over the past year.

Latest monthly visits13K 3-month web change-48% 1-year team growth-2.3%

Monthly website visitsJul 2025–Jul 2026

Explore monthly traffic historyTrack growth over time and compare with peersBook a demo

Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Company	Headquarters	Status	Employees	Total funding	Valuation
MGMYSTiC GAMESWe have a unique idea of a Roguelike Royale game with true ownership of digital collectibles and amazing prizes to win!	Stockholms kommun, Sweden	Closed	8	$1.3M	$5.2M
RLRacer Club LabsA Web 3 game development studio producing the first race-and-earn GameFi for the Esports market	Road Town, British Virgin Islands	Operational
MEmetaproCreation, managment & interoperability of digital goods for gaming, metaverse and ecommerce	Wilmington, United States	Operational
GEGaia EverWorldPart of the new generation of gaming being built on the blockchain which gives players full ownership of their characters, and rewards them for playing in a "play to earn" model of gaming which has taken the cryptospace by storm	United Kingdom	Operational
DEDeHorizonCommunity-powered Game Metaverse, making “Play for fun and to Earn” come into reality	Morgan Hill, United States	Operational
CRCryptoTycoonA monopoly game based on the Binance Smart Chain	Hong Kong	Operational
ILIlluviumGame studio launching P2E NFT games in the blockchain Metaverse	Sydney, Australia	Operational
TSThe SandboxUser-generated voxels video game based on the Ethereum blockchain	Buenos Aires, Argentina	Operational