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Fay

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Find dietitians and nutritionists near you who accept insurance

San Francisco, United StatesFounded 2022Health Tech & Medtech
Valuation $500M–1B Last recorded · 2025
Revenue <$1M Latest reported FY
Headcount <100 Current team size
Total funding $50–100M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Fay and the history behind them.

About Fay

Fay Nutrition is a pioneering startup that aims to make professional nutrition counseling accessible and affordable for everyone. Operating in the healthcare and wellness market, Fay connects clients with qualified dietitians and nutritionists who accept insurance, significantly reducing the cost of these services. The company serves a diverse range of clients, from individuals managing chronic conditions like prediabetes to those seeking general wellness and weight management advice.

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Fay's business model is straightforward yet innovative. By partnering with insurance companies, Fay ensures that clients can access nutrition counseling either for free or at a minimal cost. Typically, a session with a nutritionist can cost up to $300, but through Fay, clients often pay as little as $10, and in many cases, nothing at all. This affordability is a game-changer in a market where high costs can be a significant barrier to accessing professional health advice.

The company operates both online and in-person, offering flexibility to clients. Whether you prefer the convenience of a virtual consultation from your home or a face-to-face meeting, Fay accommodates your needs. This hybrid model not only broadens their market reach but also enhances client satisfaction by providing multiple avenues for engagement.

Fay also supports dietitians and nutritionists by helping them start or grow their private practices. The platform assists these professionals in getting credentialed with insurance companies, thereby expanding their client base and increasing their revenue streams.

In summary, Fay Nutrition is revolutionizing the way people access nutrition counseling by making it affordable and convenient. Their unique approach benefits both clients and healthcare professionals, creating a win-win situation in the wellness industry.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2022
Headquarters
San Francisco, United States
Employees
3
Open positions
17
Dealroom signal
0.0/100
Industry
Health, Fintech
Sub-industry
Health Platform, Insurance
Sector
Health Tech & Medtech, Nutrition, Metabolism, Health Insurance, LandH Insurance, Hard Tech, Woman Founder, Value add services insurance
Business model
Marketplace & ecommerce
Client focus
b2b, b2c

Funding history

3 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES BOther financing Feb 2025 $50M $500M Forerunner Ventures · Goldman Sachs · General Catalyst ↗
SERIES AOther financing May 2024 $20M $80M 1984 Ventures · General Catalyst · Forerunner Ventures ↗
Showing the latest 2 of 3 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
2022
2021 —
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Growth signals

Fay website traffic

Latest recorded traffic for Fay is 330K monthly website visits, down 10.8% over the last three months. Fay's team grew 0% over the past year.

Latest monthly visits330K 3-month web change-10.8% 1-year team growth0%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

4 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed1 investor entered at this stage

Series A3 investors entered at this stage

Team profiled 11 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
3 countries with
team presence
🇺🇸 United States99.4%
🇨🇦 Canada0.3%
🇬🇧 United Kingdom0.3%
3 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Fay on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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