F
Fay
Find dietitians and nutritionists near you who accept insurance
About Fay
Fay Nutrition is a pioneering startup that aims to make professional nutrition counseling accessible and affordable for everyone. Operating in the healthcare and wellness market, Fay connects clients with qualified dietitians and nutritionists who accept insurance, significantly reducing the cost of these services. The company serves a diverse range of clients, from individuals managing chronic conditions like prediabetes to those seeking general wellness and weight management advice.
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Fay's business model is straightforward yet innovative. By partnering with insurance companies, Fay ensures that clients can access nutrition counseling either for free or at a minimal cost. Typically, a session with a nutritionist can cost up to $300, but through Fay, clients often pay as little as $10, and in many cases, nothing at all. This affordability is a game-changer in a market where high costs can be a significant barrier to accessing professional health advice.
The company operates both online and in-person, offering flexibility to clients. Whether you prefer the convenience of a virtual consultation from your home or a face-to-face meeting, Fay accommodates your needs. This hybrid model not only broadens their market reach but also enhances client satisfaction by providing multiple avenues for engagement.
Fay also supports dietitians and nutritionists by helping them start or grow their private practices. The platform assists these professionals in getting credentialed with insurance companies, thereby expanding their client base and increasing their revenue streams.
In summary, Fay Nutrition is revolutionizing the way people access nutrition counseling by making it affordable and convenient. Their unique approach benefits both clients and healthcare professionals, creating a win-win situation in the wellness industry.
At a glance
- Status
- Operational
- Founded
- 2022
- Headquarters
- San Francisco, United States
- Employees
- 3
- Open positions
- 17
- Dealroom signal
- 0.0/100
- Industry
- Health, Fintech
- Sub-industry
- Health Platform, Insurance
- Sector
- Health Tech & Medtech, Nutrition, Metabolism, Health Insurance, LandH Insurance, Hard Tech, Woman Founder, Value add services insurance
- Business model
- Marketplace & ecommerce
- Client focus
- b2b, b2c
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES BOther financing | Feb 2025 | $50M | $500M | Forerunner Ventures · Goldman Sachs · General Catalyst | ↗ |
| SERIES AOther financing | May 2024 | $20M | $80M | 1984 Ventures · General Catalyst · Forerunner Ventures | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Fay is 330K monthly website visits, down 10.8% over the last three months. Fay's team grew 0% over the past year.
Open positions
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed1 investor entered at this stage
Series A3 investors entered at this stage
Forerunner Ventures
1984 Ventures
Goldman Sachs
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Fay on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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