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Fay

Health Tech & Medtech · Barrington, United States

Find dietitians and nutritionists near you who accept insurance MoreLess

Fay Nutrition is a pioneering startup that aims to make professional nutrition counseling accessible and affordable for everyone. Operating in the healthcare and wellness market, Fay connects clients with qualified dietitians and nutritionists who accept insurance, significantly reducing the cost of these services. The company serves a diverse range of clients, from individuals managing chronic conditions like prediabetes to those seeking general wellness and weight management advice.

Fay's business model is straightforward yet innovative. By partnering with insurance companies, Fay ensures that clients can access nutrition counseling either for free or at a minimal cost. Typically, a session with a nutritionist can cost up to $300, but through Fay, clients often pay as little as $10, and in many cases, nothing at all. This affordability is a game-changer in a market where high costs can be a significant barrier to accessing professional health advice.

The company operates both online and in-person, offering flexibility to clients. Whether you prefer the convenience of a virtual consultation from your home or a face-to-face meeting, Fay accommodates your needs. This hybrid model not only broadens their market reach but also enhances client satisfaction by providing multiple avenues for engagement.

Fay also supports dietitians and nutritionists by helping them start or grow their private practices. The platform assists these professionals in getting credentialed with insurance companies, thereby expanding their client base and increasing their revenue streams.

In summary, Fay Nutrition is revolutionizing the way people access nutrition counseling by making it affordable and convenient. Their unique approach benefits both clients and healthcare professionals, creating a win-win situation in the wellness industry.

Keywords: affordable nutrition counseling, insurance-covered dietitians, wellness, chronic condition management, virtual consultations, in-person meetings, private practice support, healthcare access, dietitian network, client satisfaction.

Company overview

Fay company information

The essential company record, classifications and operating signals in one place.

Status
Operational
Founded
Headquarters
Barrington, United States
Employees
3
Open positions
17
Dealroom signal
0.0
client focusb2bclient focusb2csub industryHealth Platformsub industryInsurancebusiness modelMarketplace & ecommerceindustryHealthindustryFintechsectorNutritionsectorMetabolismsectorHealth InsurancesectorLandH InsurancesectorHard TechsectorWoman FoundersectorValue add services insurance

Valuation & funding

Fay funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES BOther financing Feb 2025 $50M $500M Forerunner Ventures · Goldman Sachs · General Catalyst
SERIES AOther financing May 2024 $20M $80M 1984 Ventures · General Catalyst · Forerunner Ventures
SEEDOther financing Jan 2023 $5M $20M General Catalyst
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Financials

Revenue and workforce over time

Available revenue and workforce history. Fields without reported data are omitted.

YearRevenueGrowthEmployees
2026 $106K 0% 3
2025 $106K 0% 3
2024 $106K 0% 3
2023 $106K 0% 3
2022 $106K +100% 4
2021 $53K 2
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Growth signals

Fay website traffic

Latest recorded traffic for Fay is 330K monthly website visits, down 10.8% over the last three months. Fay's team grew 0% over the past year.

Latest monthly visits330K 3-month web change-10.8% 1-year team growth0%
Monthly website visits45 observations · Oct 2022–Jul 2026
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Comparisons

Fay compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →
Team profiled 11 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

4 investors on Fay's cap table

Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Seed 1 investor entered at this stage
Series A 3 investors entered at this stage

Global footprint

Where Fay has talent and traffic

Workforce by country
3 countries with
team presence
🇺🇸 United States99.4%
🇨🇦 Canada0.3%
🇬🇧 United Kingdom0.3%
3 countries shown

In the news

Latest news about Fay

Recent press, funding announcements, and product moves mentioning Fay — open to read from the original sources.

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Market sentiment

What the market is saying about Fay

An AI-synthesized read of the highest-engagement posts about Fay on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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