F
Fay
Health Tech & Medtech · Barrington, United States
Find dietitians and nutritionists near you who accept insurance MoreLess
Fay Nutrition is a pioneering startup that aims to make professional nutrition counseling accessible and affordable for everyone. Operating in the healthcare and wellness market, Fay connects clients with qualified dietitians and nutritionists who accept insurance, significantly reducing the cost of these services. The company serves a diverse range of clients, from individuals managing chronic conditions like prediabetes to those seeking general wellness and weight management advice.
Fay's business model is straightforward yet innovative. By partnering with insurance companies, Fay ensures that clients can access nutrition counseling either for free or at a minimal cost. Typically, a session with a nutritionist can cost up to $300, but through Fay, clients often pay as little as $10, and in many cases, nothing at all. This affordability is a game-changer in a market where high costs can be a significant barrier to accessing professional health advice.
The company operates both online and in-person, offering flexibility to clients. Whether you prefer the convenience of a virtual consultation from your home or a face-to-face meeting, Fay accommodates your needs. This hybrid model not only broadens their market reach but also enhances client satisfaction by providing multiple avenues for engagement.
Fay also supports dietitians and nutritionists by helping them start or grow their private practices. The platform assists these professionals in getting credentialed with insurance companies, thereby expanding their client base and increasing their revenue streams.
In summary, Fay Nutrition is revolutionizing the way people access nutrition counseling by making it affordable and convenient. Their unique approach benefits both clients and healthcare professionals, creating a win-win situation in the wellness industry.
Keywords: affordable nutrition counseling, insurance-covered dietitians, wellness, chronic condition management, virtual consultations, in-person meetings, private practice support, healthcare access, dietitian network, client satisfaction.
Company overview
Fay company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- —
- Headquarters
- Barrington, United States
- Employees
- 3
- Open positions
- 17
- Dealroom signal
- 0.0
Valuation & funding
Fay funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES BOther financing | Feb 2025 | $50M | $500M | Forerunner Ventures · Goldman Sachs · General Catalyst | ↗ |
| SERIES AOther financing | May 2024 | $20M | $80M | 1984 Ventures · General Catalyst · Forerunner Ventures | ↗ |
| SEEDOther financing | Jan 2023 | $5M | $20M | General Catalyst | ↗ |
Financials
Revenue and workforce over time
Available revenue and workforce history. Fields without reported data are omitted.
| Year | Revenue | Growth | Employees |
|---|---|---|---|
| 2026 | $106K | 0% | 3 |
| 2025 | $106K | 0% | 3 |
| 2024 | $106K | 0% | 3 |
| 2023 | $106K | 0% | 3 |
| 2022 | $106K | +100% | 4 |
| 2021 | $53K | — | 2 |
Growth signals
Fay website traffic
Latest recorded traffic for Fay is 330K monthly website visits, down 10.8% over the last three months. Fay's team grew 0% over the past year.
Hiring
Open positions at Fay
Current openings linked to this company in Dealroom.
Comparisons
Fay compared with similar companies
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Talent graph
Fay's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where Fay has talent and traffic
team presence
In the news
Latest news about Fay
Recent press, funding announcements, and product moves mentioning Fay — open to read from the original sources.
Market sentiment
What the market is saying about Fay
An AI-synthesized read of the highest-engagement posts about Fay on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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