Favi

About Favi

Favi.cz operates as a specialized search engine for furniture and home decorations, positioning itself as a central aggregator in the European e-commerce market for home goods. The company was founded in 2015 by Jan Zajíc and Radomír Hejl, who were inspired to create the platform after experiencing difficulties furnishing their own homes. This personal frustration highlighted a gap in the market for a comprehensive portal that combined product discovery with inspiration.

The company's business model is not based on direct sales; instead, it functions as a marketing platform for its partners. Favi redirects users to the e-shops of its more than 2,300 partner retailers to complete their purchases, generating revenue from clicks. This approach provides a significant volume of targeted customers and sales for both online and brick-and-mortar stores. The platform features a broad catalog, listing over 5 million products across categories like furniture, decorations, textiles, lighting, and renovation materials. Its technology employs sophisticated filters, machine learning, and AI to simplify the product search process for its over 10 million monthly users.

Favi has demonstrated a strong growth trajectory, marked by significant milestones. In 2016, the startup secured an initial investment from NetBrokers Holding, which was later acquired by the investment group Pale Fire Capital in 2017. The company has been profitable since 2018. A major development occurred in 2022 when the private investment holding EMMA Capital acquired a majority stake of 82%, leaving the remainder in the hands of the founders. This acquisition was intended to fuel further strategic development. Following the acquisition, Jan Zajíc continued as CEO and Radomír Hejl as CTO/CPO. In 2025, Marie Hejlová, who joined the company in 2016 and served as CMO, took over the role of CEO.

The company began its international expansion early, entering Slovakia in 2016, Poland in 2017, and Romania and Hungary in 2018. It now operates in 12 European countries, including the UK, Italy, and Sweden. This rapid expansion was recognized in 2020 when Deloitte ranked Favi as the 4th fastest-growing company in Central and Eastern Europe, citing a 3,389% growth between 2016 and 2019.