Fasol

About Fasol

Fasol is a retail service company that operates as a franchise project of METRO Cash & Carry in Russia. Launched in 2012, the project provides a ready-made business model for small and medium-sized entrepreneurs to open and operate their own neighborhood convenience stores under the Fasol brand. The business model is built on a franchise system where partners, or franchisees, maintain their entrepreneurial independence while receiving comprehensive support from METRO. This support includes a recognized brand, modern store design and layout, equipment and IT solutions, merchandising recommendations, and marketing support. Fasol does not charge a royalty fee but requires an initial lump-sum payment. The company's revenue is generated from these initial franchise fees and the supply of goods to the franchise network.

The core service is providing a turnkey solution for opening a grocery store, which includes training for partners and staff, and ongoing operational support to ensure high service standards. Fasol offers various store formats, including "convenience store" and "express," which are adaptable to different locations like residential areas, gas stations, and transport stops. These stores offer an optimized assortment of goods, including fresh produce, local products, private label brands, and food and coffee to go, tailored to local consumer needs. In 2021, the company introduced the "Fasol 2.0" concept, featuring a new visual identity and an enhanced focus on fresh products and takeaway food. The project has grown significantly, uniting over 1,700 stores across Russia.