F
Farmobile
A marketplace for farmers to sell their data
About Farmobile
Founded in 2013 by Jason Tatge, Heath Gerlock, and Randy Nuss, Farmobile is a data company that specializes in collecting and standardizing agricultural data. The company started as a self-funded venture with the goal of digitizing agriculture on a global scale while ensuring that farmers retain ownership and control over their data.
Farmobile's business model is centered around its proprietary technology, which includes a Passive Uplink Connection (PUC) device and the DataEngine platform. The PUC is a device that collects data directly from farming equipment in real-time. This data is then processed and standardized by the DataEngine platform, which provides farmers with a comprehensive view of their operations, including historical fleet data and geo-located information. The company serves farmers and their channel partners, enabling them to not only use their data for operational insights but also to share or sell it, creating an additional revenue stream. This focus on data portability and ownership is a key aspect of Farmobile's value proposition in the agritech market.
Source: Dealroom company dataAt a glance
- Status
- Acquired
- Founded
- 2013
- Headquarters
- Leawood, United States
- Employees
- 12
- Open positions
- None listed
- Dealroom signal
- 72.0/100
- Industry
- Food
- Sub-industry
- AgriTech
- Sector
- Food, Farming, Data Analytics, Cloud Services, Hard Tech
- Technology
- Hardware
- Business model
- Manufacturing, SaaS
- Client focus
- b2b
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITION✓Exit | Apr 2021 | $0 | — | Ag Growth International | — |
| SERIES C✓Equity / VC | Jul 2019 | — | — | Ag Growth International | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Farmobile is 290 monthly website visits, up 1350% over the last three months. Farmobile's team declined 7.7% over the past year.
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A1 investor entered at this stage
Anterra Capital
Series B and later1 investor entered at this stage
Ag Growth International
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Farmobile on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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