FarmIQ Systems

About FarmIQ Systems

FarmIQ Systems Ltd, a New Zealand-based agricultural technology firm, provides a cloud-based farm management software designed to centralize and streamline farming operations. The company was established in 2010 through a Primary Growth Partnership (PGP), a joint initiative between the New Zealand government and industry partners, with the objective of creating an integrated, demand-driven value chain for red meat. Initially a government-sponsored R&D project, FarmIQ became a fully commercial business in 2017. Its ownership is composed of key players in the primary sector, including Farmlands, Landcorp (Pāmu), AgResearch, MSD Animal Health, Silver Fern Farms, and Veterinary Enterprises.

The firm's core offering is the FarmIQ software platform, which caters to farmers in the red meat, fibre, and dairy industries. It operates on a subscription-based model, with different pricing packs available based on client needs. The software enables farmers to manage information related to land, feed, animals, and compliance in one location. Key features include an interactive farm map for planning and task management, tools for tracking animal performance and health treatments, and systems for optimizing pasture and feed. The platform also assists with meeting regulatory and assurance requirements, such as Freshwater Farm Plans and automated NAIT (National Animal Identification and Tracing) notifications. This integration aims to improve on-farm productivity, profitability, and sustainability.

In 2021, FarmIQ expanded its capabilities by acquiring FARMAX, a modeling and decision support tool developed for New Zealand's pastoral farmers. This acquisition created a comprehensive farm management system that combines real-time data recording with predictive modeling functionalities. The integrated solution provides a holistic view of the entire farm system, encompassing not just production and profit, but also people, land, and processes. The company's Executive General Manager, Gavin McEwen, has a background in dairy farming and over 30 years of experience in the agricultural sector, including roles at LIC and Turners and Growers, reflecting a deep industry connection within the leadership team.