FanSnap

About FanSnap

FanSnap operated as an online search engine specializing in the comparison and booking of tickets for live events. Founded in 2007 by a team that included CEO Mike Janes, the company established itself as a significant player in the ticket metasearch market. Janes brought considerable experience to the venture, having previously served as the Chief Marketing Officer at StubHub and as the first Vice President/General Manager of Apple's online store.

The company's platform aggregated ticket listings from both primary issuers and a wide array of secondary market providers, including major marketplaces like StubHub, eBay, and TicketNetwork, as well as numerous ticket brokers. This allowed consumers to search for sports, concert, and theater tickets using criteria such as price, number of seats, and specific venue sections. FanSnap's business model was based on advertising revenue, generating income through cost-per-click and cost-per-action referrals when users were directed to third-party ticket provider websites to complete their purchases.

The company successfully raised a total of $15.5 million over three funding rounds, with investors including General Catalyst, Highland Capital Partners, and Morgenthaler Ventures. In December 2011, the online comparison shopping company Nextag acquired FanSnap. The journey for FanSnap concluded in December 2013, when it was acquired from Nextag's parent company, Wize Commerce, by its direct competitor, SeatGeek. Following the acquisition, the FanSnap brand was discontinued, and its website was integrated into SeatGeek's platform.